Sky Media’s Digital And Programmatic Efforts Take Flight
Oscar Romero's Update: AdExchanger | British broadcasting and telecom giant Sky is building for a future where digital and programmatic TV play on the same court. To do so, Sky, amid a $14.1 billion takeover by Twenty-First Century Fox, is investing in new media opportunities and ramping up on ad tech. To boost its presence on Facebook and YouTube, Sky just acquired... Continue reading » The post Sky Media’s Digital And Programmatic Efforts Take Flight appeared first on AdExchanger.













