Social Media Target

Social Media Target, LLC

“John Rector’s world-renowned insights on social media radically improved our bottom line.” Let him help you. You’ll be glad you did. Social Media Target, LLC is John Rector’s social media agency.

Look around. Do you see anyone on their smartphone? 1 in 3 are on a social media app. Social Media is the #1 app responsible for 33% of screen time in 2019.

$657B in market value will migrate from…

Social Media Workshop

The next workshop is June 6, 2019 12PM EDT in Mount Pleasant, SC USA.

The Secret to Social Mediais inter-ACTing on 18 Realizations with Etiquette and Empathy. In this 1-hour small group hands-on workshop, you will learn the secret to social media. You will practice this technique on your smartphone, tablet or laptop. You will leave this workshop with the practical skill to radically improve…

Why is it that we are never satisfied? Your attention is the answer to that question.

Have you noticed that when you finally achieve your goal that you immediately set a loftier one? Why is it that we are never satisfied? Your attention is the answer to that question. There is nothing wrong with you! Your attention system is simply designed this way. There is absolutely nothing you can do to change how it works. You can’t change your circulatory system. You can’t change your…

The Secret to Social Media

One in three human beings spend 33% of their screen time on a social media app EVERY DAY! Regardless of how you feel about social media, know that a “For You” magazine is being created for 980,000,000 humans this very moment in time.

You have the ability to have an INTERACTIVE FULL PAGE AD in 1 or more of…

Surprise is the delta. Surprise is difference between what is expected and experienced. You open the door and it’s 20 degrees colder than expected. That’s a surprise. You wonder what is behind the door. Wonder is beyond expectation. You open the door and there is a beach.

We go to Google for answers. We walk our dog (aka human attention) in social media. Our human attention is designed for…

Social Media on a ZERO Budget

In 2019, 36,500,000,000,000 social media frames will be consumed by 3,000,000,000 social media users. Your business has the opportunity to participate in one or more frames in 3 distinct areas of each frame:

Top of the frame (aka “the clickable circle”)

Middle of the frame (aka “content”)

Bottom of the frame (aka “comment section”)

Watch this video to see these three areas in action as they come…

The Secret to Social Media

For most businesses/brands, you can transform your social media into a profit center (P&L Statement) AND an intangible asset (Balance Sheet) for less money than you are spending right now (even on a zero budget).

This realization and acting on this realization with etiquette and empathy is the secret to social media.

Right now (this very instance in time), 980,000,000 human beings are…

Social Media vs. Broadcast Media

A TV Show is a great example. The Big Bang Theory is the content stream. It plays from right to left at 24 frames per second on a widescreen monitor (16:9). In order for a business to be a part of this content stream it typically interrupts the stream with a TV commercial (aka “Ad”).

A social media stream plays from bottom to top (we typically scroll up) at less than 1 frame per second on a…

Continue to break your marketing budget into smaller and smaller portions. Having thousands of Creators helping you build BRAND LOVE will significantly increase your MARKET VALUE (your future purchase price) regardless of your current portfolio of products and services. 

Brand Love

This is in sharp contrast to giving your entire marketing budget to just a few agencies. Agencies cannot…

Syndicated Content versus Branded Content

The difference between Branded Content and Syndicated Content is whose logo is clickable in the stream?

Branded Content – If the clickable logo in the experiencer’s news feed (aka stream) is the Creator’s logo, then it’s called “Branded Content”.

Syndicated Content – if the clickable logo in the experiencer’s news feed is the Brand’s logo, then it’s called “Syndicated or Licensed Content”.

You cannot automate Empathy!

Have you ever listened to a self-playing piano? Music is very powerful. It evokes emotions and feelings. So!, how is it possible that a self-playing piano cannot evoke the same emotion or feeling? The sound wave it produces is indistinguishable from human productions of the same.

It is humanly impossible to automate empathy! The laws of nature prevent it.

Now you might be thinking, he’s…

The Problem with Scheduled Posts:

Each and every post (1.7 TRILLION POSTS as of December 2018) has a SCORE. Why schedule low-grade posts? It’s as though you are taking a semester of literature and you write all of your poems and prose on the first day and schedule them to post on the exam/due dates BEFORE you have learned anything from the teacher. What’s worse is you already know the teacher…

“Fortune magazine has been sold to a Thai businessman for $150 million.”

If you’ve looked at Instagram lately, you’ve noticed the “For You” tab in the upper lefthand corner. Whenever you click on Instagram, the software agent builds YOU a magazine just FOR YOU. This magazine has a cover and 215 pages. Those 215 pages of content (which includes videos) are masterfully crafted from 272…

The compelling reason to act now occurs when the pain level exceeds the threshold of procrastination.

All products, services, capabilities are promises. The square root of a promise equals pain (+) or pleasure (-) in the equation: Courage = Pain multiplied by Human Attention.

An action is a promise in the present tense (versus future tense). It is where you want your client’s attention: right…