#pricediscrimination

Everyone pays a different price for the same product, and nobody talks about it. Amazon charges you one price. Your neighbor sees another. A shopper in a different zip code gets a third. That is price discrimination, and it is not illegal. 

Dynamic pricing is everywhere, and 79% of businesses are expected to adopt it by 2026. But there’s a fine line between smart pricing strategies and turning customers away. 

While "price discrimination" sounds harsh, it’s really just about segmenting willingness to pay, and when done right, it can lead to 10-25% revenue gains.

Understanding how dynamic pricing works in modern e-commerce helps you stay competitive. By knowing what your competitors are doing, you can decide how flexible your own pricing strategy should be without alienating customers.