Gooroo: What made you want to cofound the company, Pixlee?

Awad: First and foremost, we’re millennials. We’ve grown up with technology and understand how it has changed the world we live in. Around the time we created the company, we noticed that our peers were discovering and exploring trends in new ways: not only by seeing product ads on TV or the internet and crawling through product catalogs but also on their mobile phones, following fashion and fitness bloggers, connecting with like-minded peers through social networks like Instagram, Snapchat, Pinterest, YouTube, and messaging services like WhatsApp and WeChat. So in effect. And so, we already knew what the future would look like.

Gooroo: Where did you acquire most of your knowledge before you decided to invest your time into a start-up company?

Awad: Let me backtrack for a minute and note that when we were younger, we ran some companies and projects in high school. That’s when we basically created the first version of Pixlee without even realizing it — when you’re trying to promote something like a t-shirt company but can’t afford anything on ads, you turn to your customers to share their photos modeling the products on social media to help generate awareness for your brand. So I guess you can say we’ve been thinking about this for a long time. Combined with that knowledge, experience, and opportune timing specifically from the explosion of photo-based communication, we had the perfect storm of events that led us to create Pixlee.

Gooroo: What is your favorite part of the day?

Awad: The crux of a company is its people. Every day I am impressed and inspired by the people who show up and do the most incredible work. Whether it's delivering innovative products, helping customers come up with creative use cases, or closing that important deal, the people at Pixlee are best in doing what they do and it's a real privilege to get to work with them every day.

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SPIDER TATTOO?? Best.

17: Have you ever watched the Superbowl all the way through?Ew no we don't have that in the UK anyway. I prefer playing to watching. 

20: Margarine or butter? Which did you grow up with?There are these neat spreadable butters I use whoops I'm in the middle ground. I grew up on margarine because it was cheaper.

Aw maaaaaaaaaan

everyone knows what I like. I'm a D/s switch, so anything goes! its in my FAQ too uwu

Elijah: How do you measure actual effectiveness?

Pixlee: We look at the following: how much are they saving by not building a similar platforms, media ROI (i.e., certain number of impressions/CPM per photo), conversion rates – whether photo was liked/shared and did it lead to direct sale. However, engagement is the ultimate metric.

Elijah: Are customers fatigued by these efforts? If so, how do you plan to compete with that?

Pixlee: We haven’t seen consumer fatigue yet, but we see potential of that happening. One of our core beliefs, however, is that whenever you take a picture of a brand you love, you should be able to engage with the company.

Elijah: Are you, and social media marketing, more generally, one step ahead of the consumer or vice versa?

"Pixlee helps companies market using authentic customer photos. Our technology makes it simple to collect photos from existing social media platforms, curate them in a centralize location, an instantly publish on your website and other social media channels."

The company started as a collaborative photo-sharing means; further research showed organizations and businesses found the most use, revealing a huge untapped marketing opportunity. The company's platform centralizes and curates photos, uses photo intelligence to allow users to see photos most relevant to them, and provides actionable analytics and insights for the client.

Pixlee helps customers feel connected to a particular brand and helps promote authenticity by highlighting major and minor customers. Customer pages on client websites feature social links and encourage sales to gauge effectiveness.