Honestly, I’m a bit distressed at the way Tik Tok (and other social media) perpetrates the idea that conforming to traditional femininity is empowering.
Now I’m not saying it’s bad to dress up or express femininity, but it is not a feminist act. Everything that makes you as a woman happy isn’t necessarily “empowering,” it may just be fun!
To become empowered means to gain power. Power is not a feeling, it’s a fact. I don’t particularly see how putting on makeup or getting plastic surgery, or putting on a dress provides you with power. Happiness or satisfaction I can see, but power?
What is powerful about conforming to what is expected of us as women?
I know why it’s seen as “powerful.” Because it increases social currency. As a women under patriarchy, we are sold from birth the idea that our appearance is what matters most. The socialization is constant. You learn quickly when you wear makeup and a pretty outfit people notice you more, people pay more attention to you. People are kinder and seem to care more about what you have to say. You notice when you show more skin you get more looks and attention. And most of us still hold on to this lesson unconsciously.
Just simply look at the comments under any popular Tik Tok of a woman who doesn’t conform to femininity. Maybe she doesn’t want to shave, or she buzz cuts her hair, she doesn’t wear makeup or she wears it very unconventionally. Even a woman who works out and has muscle tone! If you’re a regular Tik Tok user, you probably don’t even need to go look right now, you already know how degrading and disrespectful they are. How that person is dehumanized, how men hate her simply because she isn’t cloaked in the uniform of femininity. She’s the worst thing that can exist to them: a woman they don’t want to fuck. She’s not attractive to them, so therefore she is worthless to them. This is the teaching of patriarchy
So it’s really no surprise that young girls and women on Tik Tok see expressing femininity as the height of empowerment. They see what happens to the women who don’t, and they don’t want that for themselves. They realize when they adhere to femininity, they get better treatment. And although femininity is dismissed by many men as “frivolous” or stupid, these same men will mock and dehumanize you for daring to express yourself differently.
Movies like Legally Blonde have y’all convinced women are dismissed because of men’s hatred of femininity, but the truth is it’s because men hate WOMEN. Elle was underestimated in that movie not because she was feminine, but because men saw she was a young attractive woman and instantly had a preconceived ideas of how smart she could be. They instantly underestimated her because of their MISOGYNY. Men don’t hate femininity, in fact many beauty rituals that women undergo began specifically to appeal to male tastes. Furthermore, un-feminine women aren’t treated as if they’re any smarter or capable, instead they’re dehumanized for daring to express themselves in a different way. In many cases, just for simply leaving themselves the way they were born. Just for not adorning themselves in the trappings of traditional femininity.
Basically what I’m trying to say with this long ass essay is this: Patriarchy says our value as women lies in our appearance. So to use makeup to alter ourselves to fit beauty standards, or get surgery to change our bodies, or to unhealthily diet and starve ourselves is doing nothing but internalizing that idea. It’s nothing but conformity. The fight we women face is MISOGYNY, not a hatred of femininity, which is something a lot of young feminists seem to misunderstand.