#oohcampaign

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Mùa hè năm 2018, chiến dịch truyền thông của thương hiệu bia Amstel Radler đã tạo tiếng vang lớn trên toàn quốc với một bảng quảng cáo ngoài trời đặc biệt tại trung tâm thành phố Madrid (thủ đô của Tây Ban Nha),

Billboard quảng cáo khổng lồ có kích thước lên tới 238 mét vuông và được tạo thành từ 14.000 quả chanh.

For the LPC course we had to choose between a lot of briefs and it was not easy! There were some really good briefs, but I thought a lot about which project to work on for two months - which project can best represent my skills. So I realized that I definitely wanted to create a concept for a campaign. Based on this fact, I chose the Audible Brief. First because I'm part of the target group and second because the company has a lot of money to plan an elaborate campaign. During my research I found out that Audible has had some really good campaigns over the last few years - and some funny ones too!  

IT'S AUDIBLE!!!!! And now? In the last weeks I have developed some ideas for the campaign, but my first ideas are the ones I liked best. It's about VOICES. When you hear an audiobook, the voice is the most important thing. If you don't like the voice, you don't like the audiobook. So my idea is to start an out-of-home campaign where everything revolves around voices. In public places, the voices or audio books themselves are played back. This should surprise people and make them curious. First they are made to listen by the suddenly appearing voice, so that they can be convinced at the end of the audition to act and in the best case they will download the 30-day free trial version. I don't want to work with images, so people can only concentrate on the voices and use their own imagination.

Let’s see how the idea works out!

Mumbai: KBC Clinics, a specialized clinic for cosmetic non-surgical procedures has launched a branding campaign to promote its state of the art beauty services in Mumbai. To make people aware about their services and expertise, they have entered in the OOH world and rolled out their first outdoor campaign

with India’s premier outdoor agency Global Advertisers.

Global Advertisers rolled out the campaign by selecting right locations catering to the right audience. The wide hoarding network of Global Advertisers helped the brand to effectively communicate the message to larger number of audience.