Oct 11, 2017
I don't even like coffee ice cream and I still enjoyed how silly this one is. #benandjerrys #onesweetworld #coffeeicecream #marshmallow
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I don't even like coffee ice cream and I still enjoyed how silly this one is. #benandjerrys #onesweetworld #coffeeicecream #marshmallow
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Real talk. . . #ImOkay #YouOk #Retrograde #SnowWhite #OneSweetWorld #NatureTherapy #SelfCareSunday (at Cape Coral, Florida) https://www.instagram.com/p/CCAQNHqjsqL/?igshid=vg8n2h6demay
Ben & Jerry's break! 🍨🍧🍯☕🍫 #icecream #benandjerrys #nomnom #mums #onesweetworld #homesweethoneycomb #europride #europridestockholm #europride2018 #glassväder #summerweather #sommarkänsla (på/i Östermalms IP)
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Limited Edition Ben & Jerry's One Sweet World! Featuring Coffee Caramel Ice Cream with Fudge Chunks & Swirls of Marshmallow & Salted Caramel! Found at: Safeway #thejunkfoodaisle #benandjerrys #icecream #onesweetworld #limitedbatch #limitededition #frozenaisle #coffee #caramel #coffeeicecream #saltedcaramel #fudge #marshmallow
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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Crikey ! Coffee caramel ice cream 🍦 with marshmallows, salted caramel and chocolate 🍫 @benandjerrys #OneSweetWorld ! (at Sandy Bedfordshire UK)
Ben & Jerry’s spread the love: One Sweet World
WHAT IT IS:
Ben & Jerry’s animation short sends a sweet, high-fat message of unity and love to counter divisive sentiment following the U.S. presidential election.
The set-up: A “Sour Party” attempts to divide different ice cream flavours, but love prevails and friendship blossoms between a cherry and a lemon. Aaah.
WHAT WE LOVED:
The quirky animation complements the compassionate, syrupy message: “we’re sweeter together”.
WHAT WE LEARNED:
We all love ice cream, right? Linking a universally loved product to a social need is a great way of making the complex accessible and engaging.
WHAT WE WOULD DO DIFFERENTLY:
The logistics of Ben and Jerry’s “One Sweet World” messaging is a little disjointed. The video isn’t linked to the UK’s ‘One Sweet World’ campaign and it can’t be found on the U.S. webpages. A clear communications strategy would help bring this together nicely.
HOW WELL DOES IT SUPPORT THE BRAND?
6/10
Pump-up beats and an amazing crowd tonight! #gala #OneSweetWorld #meant2live #music #liveDJ