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OneScreen CEO Atul Patel is proud to be presenting in a panel titled "What’s Next? Innovation in 2014 and Beyond" at the Cynopsis Digital Measurement Summit on November 13th at the Grand Hyatt in New York. This event is an intensive one-day analysis of the state of audience measurement and valuation, today and in the future, where industry experts in cross-platform marketing, engagement, and return on investment experts and leaders can network and share knowledge.

What’s Next? Innovation in 2014 and Beyond 3:25 - 3:55 PM

YouTube, Facebook’s video ads, Twitter video, and a plethora of digital video apps, as well as the rise of native ad formats that accommodate streaming video messaging are all continually adding new dimensions to every marketing plan. What does the future hold for these distribution mechanisms and for creative, budgeting, planning, and measurement? We are a few years into the second-screen video revolution, but what will shape the future? How will the market evolve and how will consumers actually engage with digital video in the years to come? How will we drive and measure viewer engagement, content creation, and ROI measurement? Join us for this exciting future-casting panel trailblazers who are charting new territories of digital video and beyond.

Moderator: Paul Kontonis, Partner, Centridium Media

Speakers: Sherrill Mane, SVP of Research, Analytics and Measurement, IAB Atul Patel, CEO & Founder, OneScreen Paul Krasinski, CMO, Visible Measures Randy Kilgore, SVP & CRO, Tremor Video Bill Rinehart, Founder, Chairman & CEO, Unicorn Media

October 21, 2013 – Ritz Carlton Hotel, Marina del Rey, CA

OneScreen CEO Atul Patel is proud to be presenting alongside Yahoo!’s Erin McPherson and VEVO’s Adam Smith, among others, in a panel titled “Monetization of the Online Network – Who’s Getting it Right?” at the Variety Entertainment & Technology Summit on October 21st. This event brings together the industry’s most influential leaders to provide in-depth discussions and networking, focusing on the top business issues impacting technology and entertainment today.

Be sure to visit OneScreen’s booth outside of Salon 1!

Monetization of the Online Network – Who’s Getting it Right? 12 NOON – 12:45 PM

Multi-channel online networks and large digital brands have built up massive viewing numbers and eye the same advertising dollars that TV channels get for comparable audiences. How are they working with major platform partner YouTube to grow their business? How are advertisers reacting to splashy Digital Upfront presentations courting their business? What is the value of audiences watching across screens and devices? Top MCNs, digital content powerhouses, advertising partners and their technology partners will debate the best way to advance their business.

Moderated by Brent Weinstein, Head of Digital Media, UTA Jonathan Wilner, VP Product, Ooyala Atul Patel, CEO, OneScreen Jim Louderback, CEO, Discovery Digital Networks Erin McPherson, VP and Head of Video, Yahoo! Adam Smith, VP, West Coast and National Entertainment Sales, VEVO Steve Chester, VP Film, Akamai

by Elizabeth Fairchild, Director of Marketing at OneScreen

My family was recently in the market for a new washer and dryer set, so I headed to my friendly Lowes.com to do some research. With one click of in-stock appliances, I was provided a long list of washers and dryers available at my nearby Lowe’s. There was only one problem with the experience – there weren’t any videos. I could see a few stock photos of the appliances, read lengthy product descriptions, and even see user reviews, but to actually see the appliances in action, I needed to visit the store. Before pulling out my keys, I decided to check out Lowe’s competitor Home Depot. I was offered a very similar experience, but this time when I clicked on photos of the Samsung High Efficiency Washer, I had the choice of watching videos, which included a detailed overview of the washer’s features. I could quickly narrow down a list of top picks before even visiting the store. In an era where most shoppers browse, research, and pay for products online, why aren’t more retailers taking advantage of digital showrooms?

Responsive design has definitely trumped native advertising as the industry buzzword (couldn't have happened sooner if you ask me). But before we go too far down this road, I think we really need to check if we’re headed in the right direction.

What is Responsive Design?

Responsive Design is a new method of creating web pages that support multiple screen sizes and automatically optimize content to fit the user’s viewing environment, without requiring the site owner to create a separate mobile version of the content. Responsive web pages are fluid, organized, and user-friendly across every device. All the content on the website (text, images, and videos) is structured to dynamically adapt to smaller screens (smartphones, tablets) or larger screens (desktop, widescreen TVs) without losing the integrity of the overall design or layout of the website. Of course, native experiences still have value, but maybe when it comes to web businesses, native should be reserved for applications instead of websites (e.g., Facebook).

Editor’s Note: Tech Insights is a new series written to correspond with OneScreen’s Tech Nights. Tech Insights is written by members of our technology team to share their knowledge and experience in coding projects, application development, and infrastructure. If you like this blog post, be sure to join us at Tech Nights. This month, we'll be learning how to develop cross-device applications on the web.

Have a topic you’re interested in learning about? Send a tip to [email protected].

By Nirmit Patel, Director of Platform Applications at OneScreen | LinkedIn

As students of web application development, we are taught to write applications that accomplish one or many tasks. Tasks can be as simple as calculating the average of 1M integers and as complicated as finding the most optimal path on a weighted directed graph, but besides input and output requirements, we don’t receive additional instructions on what our web applications need to do. If only the real world were this simple. In reality, it’s the demand of our web application that drives the requirements of our application.

The rise of internet users (By 2017, Cisco predicts there will be about 3.6 billion Internet users—more than 48% of the world's projected population) has placed more pressure on services like YouTube, Twitter, Facebook to be able to serve a massive number of users. If you hope to compete with the infrastructures of such services, it is imperative that your application maximizes throughput while handling parallel requests, AKA concurrency.

By Michelle Rivera, Marketing Coordinator at OneScreen

Last week, it was announced that Sony and Viacom reached a tentative deal to stream Viacom’s popular cable channels on an over-the-top TV service that Sony is creating – we’re talking MTV, Nickelodeon, Comedy Central, Showtime, and Spike TV, among others. It has also been reported that Sony contacted other giants, such as Walt Disney Company and Time Warner to provide content for the service. Does this mean that traditional channel owners are finally coming around with sharing OTT outside of their arrangements with cable, satellite, and phone companies?

This would be the first deal of its kind between a major programmer and any of the major technology companies to provide live television through an OTT service and would add a new layer of competition to pay-TV providers. Can you imagine having the ability to stream your favorite cable shows live and enjoy on-demand programming over the internet? Netflix, Hulu, and Amazon Prime have solidly paved the way for streaming content online, but this model would be a monumental first step toward making pay-TV content more accessible online, and likely welcomed with open arms by viewers who feel limited to their pay-TV menu, or don’t pay for cable in the first place.

OneScreen's Biff Burns, EVP, Advertiser and Agency Relations, presented Digital Advertising Trends for 2013 with eMarketer's Crystal Gurin at the IMCA's 2013 Annual Conference and Showcase Awards in Philadelphia June 23-26. This three day convention included notable speakers and sessions on the industry, marketing, and communications.