OneScreen CEO Atul Patel is proud to be presenting in a panel titled "What’s Next? Innovation in 2014 and Beyond" at the Cynopsis Digital Measurement Summit on November 13th at the Grand Hyatt in New York. This event is an intensive one-day analysis of the state of audience measurement and valuation, today and in the future, where industry experts in cross-platform marketing, engagement, and return on investment experts and leaders can network and share knowledge.

What’s Next? Innovation in 2014 and Beyond 3:25 - 3:55 PM

YouTube, Facebook’s video ads, Twitter video, and a plethora of digital video apps, as well as the rise of native ad formats that accommodate streaming video messaging are all continually adding new dimensions to every marketing plan. What does the future hold for these distribution mechanisms and for creative, budgeting, planning, and measurement? We are a few years into the second-screen video revolution, but what will shape the future? How will the market evolve and how will consumers actually engage with digital video in the years to come? How will we drive and measure viewer engagement, content creation, and ROI measurement? Join us for this exciting future-casting panel trailblazers who are charting new territories of digital video and beyond.

Moderator: Paul Kontonis, Partner, Centridium Media

Speakers: Sherrill Mane, SVP of Research, Analytics and Measurement, IAB Atul Patel, CEO & Founder, OneScreen Paul Krasinski, CMO, Visible Measures Randy Kilgore, SVP & CRO, Tremor Video Bill Rinehart, Founder, Chairman & CEO, Unicorn Media