#ondc

Many people believe that listing their food business on Swiggy or Zomato is enough to generate profits. But the reality is often very different.

Imagine receiving a ₹500 order. Most restaurant owners expect to receive the full amount, but after platform commissions, delivery charges, GST, and promotional discounts, the actual amount reaching the business can be much lower.

This is one of the biggest challenges faced by cloud kitchens today.

Recently, a viewer commented that they had operated multiple cloud kitchens and eventually closed them due to profitability issues. While every business situation is different, this raises an important question:

Is the cloud kitchen model still viable?

The answer is yes—but only if you understand the numbers and build the right strategy.

Instead of depending entirely on a single platform, successful food businesses are now exploring multiple sales channels, including direct customer orders, local marketing, repeat customer programs, and emerging platforms like ONDC.

ONDC is gaining attention because it aims to provide a more open digital commerce ecosystem, potentially helping businesses reduce dependency on large food delivery aggregators.

For entrepreneurs in smaller towns, the opportunity can be even more interesting. Lower operational costs, strong local customer relationships, and focused delivery areas can sometimes create better profit margins than highly competitive metro markets.

The key lesson is simple:

Don't build your food business only around Swiggy or Zomato. Build a multi-channel strategy that protects your profits and creates long-term sustainability.

If you're planning to start a cloud kitchen or already running a food business, understanding commissions, margins, customer acquisition costs, and alternative sales channels is essential.

🎥 Watch the complete video for the full breakdown of Swiggy & Zomato commissions, ONDC opportunities, and practical strategies for food entrepreneurs in Tamil Nadu.

In the fast-evolving digital economy, Digital Public Infrastructure is one of the biggest contributions that India is making to the world. The country is setting up a strong digital platform for identity, payments, and commerce, and this is something that is being studied and learned about all over the world. Aadhaar, UPI, and ONDC are not just changing the Indian economy, but also becoming a model for the rest of the world to learn and follow for fast-tracking its digital economy.

Also Read :- https://businessmindsmedia.in/digital-public-infrastructure/

This move garners the edge for a wider customer outreach across Bharat, digitally.

We welcome you onboard as a valued customer to join our mission aimed at making food choices sustainable for everyone of us and our planet thereby promoting a food conscious society.

Enjoy your shopping!

The Open Network for Digital Commerce (ONDC) is a groundbreaking initiative in India aimed at transforming the digital shopping experience.

Think of it as a universal platform where buyers and sellers connect directly, without relying solely on popular e-commerce giants.

This open network empowers local businesses to compete with larger platforms while offering consumers a wider range of choices. 🎯 

What is the ONDC Platform? 

The ONDC platform is a decentralized network that ensures fair play in the digital marketplace. Unlike traditional e-commerce platforms that operate in silos, ONDC enables seamless integration of various sellers, logistics providers, and payment gateways. It's like creating a shared space where everyone can thrive without barriers. 

How Does the ONDC Network Work? 

The ONDC network is built on open protocols, which means different platforms and apps can connect to it. Here’s how it works: 

Sellers register on the network through partner platforms. 

Buyers use apps or platforms connected to ONDC to browse and shop. 

Logistics and payment services are seamlessly integrated, ensuring smooth transactions. 🚚💳 

This decentralized approach democratizes digital commerce, making it more inclusive for small businesses, especially in rural and semi-urban areas. 

Benefits of ONDC 

For Small Businesses: Greater visibility and access to a wider market. 

For Consumers: More options, better prices, and transparency. 

For the Economy: Encourages competition, leading to innovation and growth. 📈 

Why is Open Network for Digital Commerce Important? 

In a world dominated by a few big players, ONDC ensures a level playing field. It’s like giving every business, no matter how small, a chance to shine in the digital world. This initiative by the Indian government has the potential to reshape e-commerce, making it fairer and more efficient. 🌟 

In recent years, virtual commerce has seen remarkable growth, but certain obstacles have limited its full potential. Enter ONDC (Open Network for Digital Commerce) – an initiative by the Government of India aimed at revolutionizing e-commerce through creating a level playing field for all.