#nownow

“Now, Now, formerly known as Now, Now Every Children, is an American indie rock duo formed in Blaine, Minnesota, United States, and based in Minneapolis. The band is composed of Cacie Dalager and Bradley Hale.”

Lets go all the way back to one of my favorite albums, Threads. Where did the album title come from for the album? We tried for months to come up with a name and went through countless ideas but we kept coming back to it. To us, the name represents a fragile balance, entanglement and patterns.

Lets talk the name change, you guys were once called ‘Now, Now Every Children’, what promoted this change? Were you guys worried of losing older fans? Some people have said things like, you will always be ‘Now, Now Every Children’ to me. And that’s fine, you can’t expect to be completely and immediately detached from something you’ve been known as for years. Though the name change was sudden and maybe it wasn't smart from the get go to start over completely, we needed to make a change.

How exactly would you describe this new sound that is Now Now? I wouldn't say we are not pop or indie but rather in the middle. We are too pop for indie, not poppy enough for normal pop, and we weren’t heavy enough for pop punk. I think music trends don’t really have an effect on who is listening to us much anyway.

In regards to the new sound and Thread, what was the initial feelings you wanted to come out when listening to it? I’ve never experienced writing a song that I actually want to listen to before. This feels like the first record where, if I was on the radio scanning channels, I’d be like, ‘What is that? I want to hear that.’ That’s never happened before. We’ve never had a summer-feeling album before, and I wanted it to come out in the summer.

Is there any other band or musician you could say that have influenced you guys as artists that inspired the change of sound? It was more-so us making the kind of music that we like to listen to, compared to anyone inspiring us to go any sort of direction. It was us allowing ourselves to make the kind of music that we wanted to make. It was something that we always tried to do, but in the past, it maybe seemed scary to try. There’s so much less pressure in this (guitar world) genre than there is in anything more pop that feels like it needs to be really concise.