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Johnnie Walker is celebrating its striding man identity with its #TheTravellingBillboard campaign in India. With the campaign, the whisky brand is trying to drive recognition of the brand's Striding Man logo. They are doing it with a new OOH campaign. #TheTravelling Billboard campaign was conceptualized by What’s Your Problem,

About Johnnie Walker’s #TheTravellingBillboard Campaign in India

The campaign aims to celebrate the brand’s logo which is the striding man. Johnnie Walker’s campaign will see some of India's influential travel photographers create billboards with the logo in various locations. The campaign aims to encourage fans to get out and explore the world. Destinations highlighted via the billboards include India’s abandoned Kuldhara village and the underwater terrain of Andamas. To help promote #TheTravellingBillboard campaign, Johnnie Walker will be working with 150 social media influencers. These influencers will capture their own journeys through a mini version of a billboard of their own. Johnnie has also worked with Instagram to create an exclusive filter. The filter is only exclusive to people in India. Johnnie Walker’s Instagram filter was created to engage people and encourage user-generated content (UGC) that captures the beauty of Indian destinations.

Diageo Speaks on the Campaign

Abhishek Shahabadi, vice president and portfolio head: Premium & Luxury brands at Diageo India spoke about the campaign. He talked about how the campaign aims to bring to life the rich character of unchartered India through exploration. Khushboo Benani, content and influencer marketing head at Diageo India also spoke about the campaign. He stated that the campaign was designed by a collaboration of explorers and photographers (everyone with a phone camera qualifies) who can tell the story of these unchartered locations through the Johnnie Walker lens in their unique styles.

What’s Your Problem Speaks on the Campaign

Sprite in Brazil recently released a series of short quirky ads that are aimed at helping commuters unwind in rush hour. With these quirky ads, the brand is hoping to offer some visual relief to Brazilians stuck in traffic.

About Sprite’s Quirky Ads

The campaign was created by Wieden + Kennedy Sao Paulo and is called “Fresh Drops”.  Sprite’s “Fresh Drops” campaign features quirky short-form animations. These quirky short-form animations were created through Wieden + Kennedy Sao Paulo’s in-house studio, Joint. Joint created the ads with the help of some artistic collaborators from around the world. Some of these collaborators include Marc Tudisco, Yeye Weller, Felms and London Studio Yumyum. The campaign was launched to coincide with the approaching summer in Brazil which runs from December to March. This campaign is the first campaign from Wieden + Kennedy Sao Paulo for Sprite. The “Fresh Drops” campaign is primarily targeted to run in digital outdoor during rush hour in Rio de Janeiro and Sao Paulo. It will run in all the streets and in all major train stations in Brazil’s two largest cities.  They also plan to air the campaign during MTV ad breaks, and the brand will be an exclusive sponsor of traffic announcements on some radio stations. According to the brand, the campaign was created strategically to build the brand’s brand awareness in Brazil by connecting with younger audiences who are tough to reach through traditional advertising. https://www.youtube.com/watch?v=CAaiwmp5qnk

Wieden + Kennedy Sao Paulo and the Brand Speak about the Campaign

From movies, we know that when a cheating couple is about to be caught, the lover’s go-to hiding place is usually the closet. The lover usually runs to the closet and that’s usually one of the first places the partner will look. So from movies, we can deduce that closets are not a good hiding place but a French dating site believes otherwise.  The French dating site Gleeden whose target base is largely women already in relationships believes that closets just need a little modification to be the perfect spot for cheaters. Gleeden recently announced its innovation called the Gleeden Closet. The Gleeden Closet helps lovers hide and escape.

About the Gleeden Closet

Lynx is telling tales of attraction through the medium of tattoos. The brand is bringing tattoos to life to tell tales of attraction. The campaign is aimed at promoting its aftercare shower gel range that claims to brighten ink. As some of us know, tattoos are great conversational starters. They also play a role in catching people’s eye and in attracting a partner. Armed with this insight, Lynx decided to bring to life how tattoos always tell a story about a guy being into something or someone. They then built a campaign around the idea to promote its aftercare shower gel.

Lynx Brings Tattoos to Life Telling Tales of Attraction

The campaign involved the release of three ads, all the ads were produced by 72andSunny Amsterdam.  In each of the ads, we see tattoos come to life to tell stories about attraction.  Lynx wanted to ensure that the campaign was as authentic as possible. To do this they featured tattoos that belong to real people, who each contribute their own stories and voices to the campaign.

About Two of the Ads Featured in the Campaign.

In one of the ads, we see a couple lie spooning in bed, the man's tiger branded arm wrapped around his partner's trio of budgerigar. As the couple sleeps, their tattoos come to life and natter to each other about how they met. They talk about their instant attraction. We met in a karaoke bar," the centre bird tells the camera. "I was banging out tunes," before she admits how she got distracted when she saw him and "went all over the place." Another ad features a Scottish owl with a fear of heights. He talks about how he ended up going skydiving to impress a girl. Then a tiger laments about the 'jungle' of dating in the smartphone era.  Each ad in the campaign ends with the tattoo in the shower. They are all being lathered up with Lynx's ink shower gel, and the voiceover says how the gel 'brings your tattoos to life.' https://youtu.be/vgoUoy_LWaQ  

Lynx and Speak about the Campaign