#newcampaignalert

United Nations World Food Programme (WFP) recently launched a new campaign. The campaign is aimed at highlighting the hunger and malnutrition in India. United Nations World Food Programme’s new campaign is called ‘Feed Our Future’ campaign.

About the UN World Food Programme’s ‘Feed Our Future’ Campaign

The UN World Food Programme launched the campaign in collaboration with UFO Moviez. Sir John Hegarty and his business The Garage are also involved in the ‘Feed Our Future’ campaign. The campaign will be supported by Showbox Music TV Channel, LF (Living Foodz TV Channel) and Red FM 93.5 to drive the message of zero hunger deeper into the hearts & minds of India. The ‘Feed Our Future’ campaign narrates the plight of a group of Syrian refugee children who were selected from the local community. We see these Syrian refugee children playing in rubble and gazing out of bombed-out buildings in an apparent war zone. https://youtu.be/1bUlB2oMLgk  

World Food Programme and UFO Moviez Speak on the Campaign

Samsung is taking its Galaxy range and its consumers to new heights with its latest campaign. The tech brand plans to take one of its phones to space in a new and ambitious campaign. The very ambitious space campaign is called #SpaceSelfie Campaign. For the campaign, the brand will be dispatching one of its devices from the Galaxy series into orbit. They will be doing this so that they can take the ultimate selfie of the planet Earth.

About the #SpaceSelfie Campaign

#SpaceSelfie is the first campaign to be launched by the new chief marketing officer Benjamin Braun. The #SpaceSelfie campaign will see the tech brand launch its Galaxy S10 5G into space. They will do this by attaching the phone to a super-pressure high altitude balloon via a custom-built rig. According to the brand, the phone will remain in space to receive selfies transmitted by people 64,900ft below who wish to have their image superimposed over the blue marble hanging below. To promote the #SpaceSelfie campaign, the tech brand will enlist star power closer to home with celebrities such as Cara Delevingne. These celebrities will help to promote the campaign through their social media posts. Their pictures will also be sent to the phone where their images will be superimposed. This campaign is part of the tech giant’s mission to highlight recent technological advances. The brand is embracing the future for it's current messaging to highlight recent technological advances. The creative agency behind the campaign is BBH London. https://youtu.be/N8Sbk4nR3wU  

BBH London and Samsung Speak about the Campaign

Stanbic IBTC Bank recently launched an integrated marketing campaign. The campaign was launched to help promote its Unstructured Supplementary Service Data (USSD) application, with the dedicated code, *909#. The campaign was launched on the Monday 9th of September 2019 and will run throughout the month.

About Stanbic IBTC Bank’s *909# USSD Code

The Stanbic IBTC Bank’s *909# USSD works like every other bank's USSD codes. It allows customers to carry out transactions without internet connection. With the USSD code, customers can access wallet and banking services such as (inter and intra bank transfers, airtime purchase, check balance, account opening and loans) while offering purchase of mutual funds & pensions.

About Stanbic IBTC Bank’s Campaign to Promote *909# USSD Code

The campaign is a reward campaign and will see the bank rewarding its customers who use the USSD code to carry out transactions. Customer will get to enjoy rewards throughout the month of September. Some of the rewards include additional airtime when the customer uses the USSD code to buy airtime. On the day, the campaign was launched, customers got to enjoy an additional 90.9% value on airtime purchased from 9.09 – 9.39am. Customers will continue to enjoy the rewards from 10th to 30th of September. Customers will be rewarded with 9.09% additional airtime when they recharge with *909# from 9.09 -9.39am and pm respectively.

Stanbic IBTC Bank Speaks on the Campaign

Cadbury Dairy Milk and Age UK are teaming up to solve old age loneliness. They are working to demonstrate how a small gesture can sweeten the life of a lonely elderly person. They are doing this by launching a campaign called ‘Donating from Words’.

About Cadbury Diary Milk and Age Uk’s Campaign

The campaign was created based on stats that prove that older age loneliness is becoming an epidemic. According to stats, they are reportedly 1.4 million people struggling alone.  The stats also say that of that number, each week, 225,000 people do not speak with anyone at all. Armed with this information, Cadbury Dairy Milk and Age UK partnered together to help solve the problem with their ‘Donating from Words’.  The campaign will involve the launch of a limited edition bar and they will donate 30p from every chocolate sold to Age UK's pockets to help them provide vital services and support for older people. The campaign will also be supported by a social campaign. It will see people be encouraged to 'donate their words' too. People will be encouraged to commit to everyday actions such as checking in on an older neighbour, calling an older relative for a chat or getting involved with Age UK.  The campaign is supported by a film created by VCCP and directed by Frederic Planchon. The film is called Fence.

About Fence

The film attached the campaign centres around an older gentleman who lives on his own. He usually gardens and every time he gardens the noisy kids next door accidentally lose their toys over his fence.   Each time they lose their toy, the older gentleman returns it. This is his only form of interaction with the outside world each day. To thank the man for always returning their toys, the kids throw over a bar of dairy milk. They state that the bar must not be returned. https://youtu.be/ojajHDJrliM  

Cadbury Dairy Milk and Age UK Speak on the Campaign

In the history of KFC, there have been a lot of iconic actors who have taken up the role of Colonel Sanders. The latest actor to play the role in Sean Astin and he doesn’t do it the typical way. This time, the actor Sean Astin plays not just Colonel Sanders but he plays his iconic underdog character from the film Rudy.

Sean Astin Becomes Colonel Sanders for KFC by Channeling His Rudy Character

This campaign which stars Sean Astin was created by Wieden+Kennedy Portland. The ad is called ‘Rudy II’ and it is a spoof of the original movie. The ad starts with Sean Astin being hoisted on his teammates’ shoulders just like the end of the 1993 movie. He then sees a fan with a bucket of KFC and has an idea of what he wants for his future. Rudy (Sean Astin) then goes ahead to tell his coach that when he finishes college, he wants to be the Colonel. He pushes on and we see him donning a ‘chicken’ jacket and training as hard as he can.  We then see him putting on a football uniform with Sanders on the jersey. He adds the grey wig, moustache and glasses for the full effect. Rudy then leads his team on to the field and ofcourse, it's in goes slo-mo, the voice and text-over say “Rudy II: He’s Colonel Sanders now.” https://youtu.be/xGP_nXJaLA0

More on the Campaign

If you are a fan of the original Rudy, you will recognize recreations of several of the iconic scenes. Some of the scenes include the famous locker room speech and when Rudy is lifted up and carried off the field as a hero. As part of the campaign, fans can get a free chocolate cake when purchasing a 10-piece meal.

KFC Speaks on the Campaign

Burger King, the king of trolling recently launched a new campaign. As you guessed, the fast-food chain is trolling fellow fast-food chain McDonald’s. This new campaign is called #EscapeTheClown and it was created to mark the release of scary clown movie 'It Number Two.'  Burger King  Germany is responsible for this campaign and they are trying to take down its clown fronted rival. Burger King is taking down its clown-fronted rival by offering its own restaurant as a refuge from clowns.

#EscapeTheClown: Burger King Shelters McDonald’s Customers from Evil Clowns

It is unclear which agency is responsible for the #EscapeTheClown campaign or if the fast-food chain’s in-house marketing team created the campaign. The #EscapeTheClown campaign is created to target McDonald's customers. They are trying to get their rivals' customers to leave their restaurants and take refuge in the restaurants. The #EscapeTheClown campaign is using geo-targeting to get to the McDonald's customers.  McDonald's customers will receive ads on Facebook or Twitter. The ads will invite them to open the rival's movie magazine and scan the IT review with the Burger King app. When the customers scan the IT review, an AR 'Escape the Clown' button prompt a red balloon and coupon to float into the screen. The user can then use the coupon to receive a Whopper burger for only one cent. To heighten the 'scary' experience and to create a sense of urgency for customers, the app will calculate a 'flee and run' route to the nearest Burger King. They will also be a timer counting down. All this is created to encourage the customer to run into their restaurants. https://youtu.be/Jh21gFFjiu8  

Burger King Speaks on the #EscapeTheClown Campaign

There are just too many dating apps available these days. Finding one dating app that stands out these days are rare. They all pitch themselves as the ultimate place or solution to finding love or whatever romantic related thing you are looking for. Well, Hinge dating app took a different approach to market its app. Hinge dating app proved that it is all for love and people finding love no matter the consequences. The dating app showed that it was willing to sacrifice itself for love. The app staked its claim as an app that doesn’t mind when users leave, so long as they find their match. This campaign is Hinge dating app’s first international campaign.

About Hinge Dating App

It is an online dating app founded by Justin McLeod in 2012. It is part of dating conglomerate Match. Hinge dating app uses connections to Facebook friends to facilitate connections. It has sought to be identified as more attractive to a younger demographic than Match.com or eHarmony. The dating app was designed to be less superficial than Tinder, dispensing with Tinder-like swiping and using the slogan "the relationship app". The app has a "Your Turn" feature designed to remind a user to continue a conversation, decreasing ghosting

About the International Campaign

This is the apps first-ever international campaign and it aims to convey that the app is willing to sacrifice itself for love.  The campaign features Hingie, a fuzzy representation of the Hinge icon brought to life, in twelve playful scenarios. In each scenario, we see the cute Hingie character happily meets its demise for the sake of love. It also features messages such as “Find each other. Make us go extinct” and “Let the sparks fly. We won’t feel a thing”. We see t the couples pictured in the ads,  so engrossed in one another that they don’t even notice Hingie getting attacked by pigeons or being hit by a falling air conditioner unit behind them.

Lynx is telling tales of attraction through the medium of tattoos. The brand is bringing tattoos to life to tell tales of attraction. The campaign is aimed at promoting its aftercare shower gel range that claims to brighten ink. As some of us know, tattoos are great conversational starters. They also play a role in catching people’s eye and in attracting a partner. Armed with this insight, Lynx decided to bring to life how tattoos always tell a story about a guy being into something or someone. They then built a campaign around the idea to promote its aftercare shower gel.

Lynx Brings Tattoos to Life Telling Tales of Attraction

The campaign involved the release of three ads, all the ads were produced by 72andSunny Amsterdam.  In each of the ads, we see tattoos come to life to tell stories about attraction.  Lynx wanted to ensure that the campaign was as authentic as possible. To do this they featured tattoos that belong to real people, who each contribute their own stories and voices to the campaign.

About Two of the Ads Featured in the Campaign.

In one of the ads, we see a couple lie spooning in bed, the man's tiger branded arm wrapped around his partner's trio of budgerigar. As the couple sleeps, their tattoos come to life and natter to each other about how they met. They talk about their instant attraction. We met in a karaoke bar," the centre bird tells the camera. "I was banging out tunes," before she admits how she got distracted when she saw him and "went all over the place." Another ad features a Scottish owl with a fear of heights. He talks about how he ended up going skydiving to impress a girl. Then a tiger laments about the 'jungle' of dating in the smartphone era.  Each ad in the campaign ends with the tattoo in the shower. They are all being lathered up with Lynx's ink shower gel, and the voiceover says how the gel 'brings your tattoos to life.' https://youtu.be/vgoUoy_LWaQ  

Lynx and Speak about the Campaign