#newadalert

Peugeot is launching its latest electric car the E-208. To help promote the new car, the French automaker chose a very ironic and innovative way to promote the car. As it is commonly known electric cars are relatively silent, this is one of the many, if not the best attributes these cars have to offer.

Traditional cars are known to be relatively nosier especially when compared to electric cars. You can usually hear the sputter and grinding of the engines. Well, Peugeot is playing up the silence electric cars have to offer in its newest campaign for the E- 208. The E-208 is the automaker’s newest 100% electrical model. The French automaker chose a very innovative and fascinating way to play up the silence. The brand is using a billboard that uses noise pollution to charge electric cars.

About Peugeot’s Campaign with Billboards that Uses Noise Pollution to Charge Electric Cars for Its E-208

The innovative billboard was developed by agency BETC. It was created in partnership with outdoor media company Clear Channel. Peugeot plans to display the billboard in Paris from November 23 to 30.  The billboard uses thousands of acoustic sensors to harness the sound of urban noise pollution and turn it into electrical energy. This energy can be used to charge a car. The billboard is currently a prototype and still has some issues. One of the issues is that the noise doesn’t generate enough energy to power the car without being supplemented by the city grid. https://www.youtube.com/watch?v=6_lVGiokmNM

Peugeot Speaks on the Campaign

Macy’s recently released its new holiday campaign which is called Santa Girl. With the campaign, Macy’s is putting a modern twist to the usual Christmas ads. In the spot, we meet a girl named Virginia (which is taken from the often-repeated 1897 editorial from the New York Sun that spawned the phrase ‘Yes Virginia, there is a Santa Claus’) who really wants to become Santa Claus. Virginia is played by The Florida Project’s Brooklyn Prince.

About Macy’s Santa Girl Ad

In the Santa Girl ad, we see Virginia decide she wants to be Santa Claus after she sees Santa in a Macy’s Thanksgiving Day Parade. She tries her very best to become the best Santa, she even stuffs her sweaters to build out her Santa body. But unfortunately, not everyone is in support of her dream. She is ridiculed at school for wanting to be Santa and for dressing as Santa. Her parents decide to cheer her up and lift her spirits by turning their pickup truck into a lighted sleigh. Virginia and her parents go around in her modern sleigh to deliver toys around the town. In true Christmas spirit, she delivers toys to the people who ridiculed her. Macy’s Santa girl was made to remind everyone, both young and old that anything is possible if you believe. The spot was created with creative agency BBDO New York and directed by the Oscar-nominated Garth Davis.  Emmy-winning cinematographer Adam Arkapaw (True Detective) and Oscar-nominated, Emmy-winning composer Dustin O’Halloran (Lion) also contributed to the ad. Macy will air the ad across television, online video and social, along with robust supportive content, including an extended two-minute. Asides the spot, this year’s iconic Macy’s Herald Square holiday windows on Broadway titled ‘Believe in the Wonder’ are inspired by Santa Girl. The theme is brought to life by combining modern technological and interactive elements with old school artistry. https://youtu.be/-TZGtPNJkbg

Macy Speaks on Its Holiday Ad

Dove is smashing idealized armpits with its latest campaign. They are smashing the notion of what an ideal armpit looks like by celebrating all types of underarms. With the campaign, the beauty brand is trying to spread the message that there is no idealized norm. The beauty brand is tackling the issue because, for many years, women have been criticized for not having the smooth and hairless underarms. By doing that, society has made smooth and hairless underarms the “ideal underarms”, shaming other women who don’t conform.

About the Campaign Smashing Idealised Armpits

Dove’s latest campaign aims to squash the perfect armpit stereotype by celebrating underarms in all its wonderful forms. The campaign was created with creative agency Ogilvy and was written by Ollie Jarrot. It was art directed by Matt Nankivell and directed by Lisette Donkersloot through Caviar. The campaign will be live across social and digital channels.  In the campaign, we see Dove celebrating 13 women and their underarm, the women are all from different backgrounds. We see Dove celebrate different types of armpits in the campaign. They celebrate hairy, dyed, lasered, tattooed, smooth, glittered, scarred, darken and underarms with vitiligo. In the ad, we see the 13 women share their views on underarms.  One lady says she wishes the 'ideal underarm' didn't exist. Another woman says that her underarms do not define her womanhood. Every narrative seeks to help women feel confident and uninhibited. The ad seeks to inspire women to show them off and not be ashamed to do so. https://youtu.be/w7VcTyzZHVI

Dove and Ogilvy Talk about the Campaign

LinkedIn recently launched its first TV ad campaign. The campaign for the social network was launched in the UK. The campaign theme centres around the theme “ What are you searching for” and the #InIttogether accompanies the campaign. This campaign for the social network features real members that are active on the platform. In the ad, we see the members share what they are really searching for in a job.

 About the Ad

LinkedIn’s first TV ad campaign in the UK was created by creative agency BMB. In the ad, we see real members share what they are really searching for in a job. One member tells the camera  “I’m searching for a job where I’m in charge.” Another continues “that doesn’t feel like work,” after which a young man appears sat between his Sikh parents and says “I’m searching for a job because it’s time to move out.” “I’m searching for a job that’s creative,” “that shares my values” and “where I can have a lie-in” are other reasons supplied by LinkedIn members, who reveal redundancy pains and difficulties they’ve had to overcome in order to get the role they love. LinkedIn’s ad ends with the members finding their new roles via the social network. https://youtu.be/jGGv4AqmXz0

LinkedIn Speaks on the Ad

Ngaire Moyes, senior director, brand and communications, at LinkedIn EMEA spoke about the campaign. He talked about how “What are you searching for? Is a powerful question. Moyes talks about how the answer to “What are you searching for?” is different for everyone. Knowing the reasons are different is the reason behind the social network sharing the experiences of its real and diverse members.  According to the network, the real members sharing their stories is a key part of the advertising strategy. Moyes talks about how the campaign continues to build on their In It Together brand work that seeks to create a new, warmer, more human feel with their members at its heart. He expressed the social network's excitement to shine a light on some of these stories in this latest iteration of the campaign in the UK.

BMB Speaks on the ad

Miller Lite is staking claim to the fact that ‘Miller Time’ was the OG social media. According to the brand, before there was social media, there was beer (Miller Lite) at the bar with friends. To prove their point the brand has released a spot and is also shutting down its social media feeds.

About the Spot

The spot was shot by DDB and it starts with a man who is just about to leave his apartment. Before he walks out, he looks through the peephole and sees a group of people waiting for him. Instead of walking out the front door, he sneaks out through the fire escape.  As he comes out of the fire escape he starts to run because a mob is running after him. As we see him run away from the mob, we see other people who are in a similar situation. They are all trying to dodge mobs of people. In the ad, we see selfie-obsessed people and social posters galore. As the spot comes to a finish we see the man arrive at a local bar where there’s a mob waiting for him to move. To get them off his trail, he removes his shoes and throws them to the crowd (who is also wearing similar shows). He then runs to join the other two who had been chased. As he joins them the picture turns from a black and white to colour. A text appears stating: “A few friends are better than a few thousand followers. Here’s to the original social media.” https://youtu.be/GBF3r-v4EFE

About the Campaign

Apart from the spot, Miller Lite will be doing more to promote the campaign. They will be practising what they preach by rewarding consumers who “unfollow us to the bar” with free beer.  The beer brand would be giving  ‘Miller Time’ to fans who unfollow the brand’s Facebook and Instagram pages. To win the free beer, consumers just need to text a photo or screenshot to an SMS shortcode. They will also need to include the keyword ‘Unfollow'. The brand will then send them a link to upload a receipt from a Miller Lite purchase so that Miller can credit their PayPal account. The beer brand will also be going dark on social media as part of the campaign. Miller Lite will be doing this for two weeks. They won’t post throughout these two weeks. The beer brand will also be debuting a limited-edition “dark” version of its classic white can for the campaign. This campaign is the first full new campaign for the brand under new chief marketing officer Michelle St. Jacques.

Miller Lite Speaks on the Campaign

Air Canada recently launched a campaign which stars Killing Eve star and Greys Anatomy Alum Sandra Oh. In the ad Sandra who is from Canada teaches people how to travel like a Canadian. As it is known globally, Canadians are known for their extremely polite ways. The Air Canada ad takes a playful approach to show how Canadians travel and how they interact with other cultures. It aims to celebrate some of the country’s unique values and show the world how to do it as they do.

Sandra Oh Teaches People How to ‘Travel Like a Canadian’ in New Ad

The spot starts with the actress walking through an airport and pointing out that when people fly Air Canada, they travel like a Canadian. To better explain what it is like to travel like a Canadian, she demonstrates how they act. In the first demonstration, we see her bump into another Canadian woman. In true Canadian fashion, they both apologize and share Canadian phrases like “loonie-toonie” and “ketchup chips”. Next, she breaks up a fight between two young girls by offering them a steaming helping of poutine with two forks. On her next demonstration, she shows how Canadians share things with other cultures. She does this by introducing a Japanese businessman to Caesars (bloody-mary style drinks with ridiculous amounts of garnishes, including a burger slider). Next, she gets on the plane and embraces all cultures by greeting a diverse group of passengers in their native tongues. She finally goes to her seat where she meets an American man seating on her seat.  She tells him and he apologizes in the most Canadian way possible. https://youtu.be/Y2F2y4NnlX8  

More about the Campaign

Thinx, a brand which makes ‘period-proof underwear’ recently launched its first national campaign. The campaign features an ad titled “MENstruation”. The ad reimagines a world where men and women get their periods and no one is uncomfortable talking about them. By imagining a world where men get periods Thinx is trying to paint a picture on how culture will change surrounding the issue of periods.

About the “MENstrutation” Ad

The “MENstruation” ad was created by agency BBDO New York and directed by Rachel McDonald. It reimagines a world where men get periods. We see men talk about their periods openly and casually. One scene shows a boy telling his dad that he got his first period. Another scene shows a man asking a colleague for a tampon. We see a teen boy dropping pads out of his locker and a girl helping pick them up. There’s a scene where we see a man rolling over in bed to reveal a bloodstain on his sheets. There’s a guy checking out his jeans in a bathroom mirror to make sure he doesn’t have a stain. Most of the scenes follow this similar outline, the ad aims to convey the message that if both sexes had periods, the discomfort around periods will be gone. The ad ends with a tag that states “If we all had them, maybe we’d be more comfortable with them”. It concludes with a call to action for all viewers, “It’s time to get comfortable” talking about and destigmatizing menstruation. https://youtu.be/-QEDZkj_Riw  

Thinx Speaks on the Campaign

Maria Molland, chief executive of Thinx, spoke about the campaign. She talked about how women are taught from a young age that periods, which is the body’s natural process is something to be ashamed of. Molland talks about how we go through great lengths to conceal it by telling us to hide out period products or how we have to constantly check our clothes for any leaks or stains. According to Mollands,  80% of teens report a negative association with periods and say they are gross or unsanitary. She stated that their first national TV campaign, they are imagining the answer to this question: If all people had periods, including cisgender men, would they be normalized? Would we be able to talk openly about them, without shame? Half the population does have a period, and we want to broaden the conversation to everyone, no period required.

BBDO New York Speaks on the Campaign

Nicola Spirig, the Swiss Olympic gold medalist, lawyer and mother says you can have it all in the ON’s latest ad. Many believe that to be a successful athlete or professional you have to sacrifice things like family. This believe is stronger for female athletes and professionals. They believe you can’t be at the top of your game as an athlete or professional and successfully raise a family. Women usually believe you have to choose one, either be successful or raise a family. Well, Nicola Spirig proves that belief is wrong because she already has it all.

Nicola Spirig Says You Can Have It All in Latest Ad for ON

The Swiss Olympic gold medalist stars in running shoe and apparel brand ON’s ad. In the spot, Nicola Spirig perfectly blends power and humility. The spot is very inspirational and can be described as a mini-biopic of the star. The spot is about 3 minutes long and it chronicles both her lifelong drive to push her own limits and the joys she finds outside of competition (her family). Nicola Spirig spot was directed by veteran creative director Andy Fackrell. Unlike other athletic spots which are usually more intense. This ad uses a softer and accessible approach to tell the story. Her excitement of the triathlon and her successes set the tone for the spot. But it also focuses on her personal life like her family. In the ad, she says “Sport is my passion. Family is my love,” “It’s a huge privilege to combine both.” https://www.youtube.com/watch?v=mHFebw8wD6w  

Andy Fackrell Speaks about the Ad

Fackrell talked about how though he had worked for big sports brands like Nike and Adidas, this was his first time working with an athlete who is also a mother of three and has been competing at her level for 20 years. He stated that the reason she is so good is more than simple talent. According to him, being a mother made her more determined and focused. He talked about how she may well be the greatest endurance athlete in the world. Fackrell also talked about how on top of her many achievements she is still a lawyer. He stated that all these things make her deserving of being called super frau.

ON Speaks about the Ad