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Thinx, a brand which makes ‘period-proof underwear’ recently launched its first national campaign. The campaign features an ad titled “MENstruation”. The ad reimagines a world where men and women get their periods and no one is uncomfortable talking about them. By imagining a world where men get periods Thinx is trying to paint a picture on how culture will change surrounding the issue of periods.

About the “MENstrutation” Ad

The “MENstruation” ad was created by agency BBDO New York and directed by Rachel McDonald. It reimagines a world where men get periods. We see men talk about their periods openly and casually. One scene shows a boy telling his dad that he got his first period. Another scene shows a man asking a colleague for a tampon. We see a teen boy dropping pads out of his locker and a girl helping pick them up. There’s a scene where we see a man rolling over in bed to reveal a bloodstain on his sheets. There’s a guy checking out his jeans in a bathroom mirror to make sure he doesn’t have a stain. Most of the scenes follow this similar outline, the ad aims to convey the message that if both sexes had periods, the discomfort around periods will be gone. The ad ends with a tag that states “If we all had them, maybe we’d be more comfortable with them”. It concludes with a call to action for all viewers, “It’s time to get comfortable” talking about and destigmatizing menstruation. https://youtu.be/-QEDZkj_Riw  

Thinx Speaks on the Campaign

Maria Molland, chief executive of Thinx, spoke about the campaign. She talked about how women are taught from a young age that periods, which is the body’s natural process is something to be ashamed of. Molland talks about how we go through great lengths to conceal it by telling us to hide out period products or how we have to constantly check our clothes for any leaks or stains. According to Mollands,  80% of teens report a negative association with periods and say they are gross or unsanitary. She stated that their first national TV campaign, they are imagining the answer to this question: If all people had periods, including cisgender men, would they be normalized? Would we be able to talk openly about them, without shame? Half the population does have a period, and we want to broaden the conversation to everyone, no period required.

BBDO New York Speaks on the Campaign

Sandy Hook Promise, the Connecticut- based nonprofit whose goal is to prevent gun violence in school recently released another powerful ad. Its newest public service advertising campaign darkly flips merry back-to-school ads. This powerful campaign aims to try to stop school shootings in a year that’s already experienced 22 school shootings.

 Sandy Hook Promise Darkly Flips Merry Back-to-School Ads in New PSA

Sandy Hook Promise’s latest PSA is titled ‘Back-to-School Essentials’ and it was created with creative agency BBDO New York. The ad darkly flips merry back-to-school ads to highlight the anxiety and fear students face during a school shooting. The ad starts off like any other back-to-school ad with students showing off their new items. They show off items like backpacks and binders.  The spot slowly turns dark, as the students show how these back-to-school items help them survive a school shooting. We see a student use a gym sock as a tourniquet. We see another student use a skateboard to break a window to escape. The PSA aims to highlight the gruesome reality that students face during a school shooting. Sandy Hook Promise’s Back-to-School Essentials’ will the organization’s biggest campaign to date. The campaign is being launched with an integrated campaign featuring print, digital, radio, and out-of-home placements. https://youtu.be/b5ykNZl9mTQ

More on Sandy Hook Promise’s Back-to-School- Essential PSA

What is it? An advert by BBDO New York for Sandy Hook Promise. Two stories unfold before our eyes, but you only focus on one - the high school love story between Evan and a mystery someone.

It’s good because it shows you how easy it is not to take in what is going on around you. The ad demonstrates that the signs are readable; you just have to be aware and look out for them.