#natasharothwell

As wellness tourism continues to rise, ASICS is reminding the world that you don’t need to travel far—or spend big—to find peace of mind. This World Mental Health Day, the brand is inviting everyone to take an Everyday Escape: a simple 15-minute movement break proven to deliver longer-lasting mental benefits than a week at a wellness retreat.

Partnering with actor, writer, and wellness advocate Natasha Rothwell, ASICS is reframing what wellness really means—making it more accessible, affordable, and sustainable for all.

Wellness Travel vs. Everyday Movement

Global demand for wellness holidays has jumped 33% in the past year, with travelers spending an average of $1,764—41% more than on standard trips. Yet, ASICS’ new study of 11,000 people across the globe reveals a striking reality: two-thirds (67%) said their wellness retreat didn’t meet expectations, and another 67% reported that the benefits faded soon after returning home. For many, the cost (32%) and travel time (25%) added even more stress.

By contrast, ASICS’ Everyday Escape trial—overseen by Dr. Brendon Stubbs of King’s College London—found that just 15 minutes and 9 seconds of movement delivers measurable improvements in mood and mental wellbeing. Participants who took a daily movement break reported a 21% greater uplift in their overall mental state compared to after their wellness holiday.

71% said daily movement reduced stress more effectively than their retreat.

65% found it more mood-enhancing.

73% experienced longer-lasting mental wellbeing benefits.

A More Accessible Path to Wellness

As ASICS’ Everyday Escape Concierge, Natasha Rothwell will share ways to bring movement into everyday life—whether it’s a walk, a stretch, or a dance in your kitchen.

“You can spend thousands flying halfway across the world to feel better—or you can just step outside and move,” said Rothwell. “Your Everyday Escape is free, simple, and yours. Wellness shouldn’t be a luxury. When we move, we feel better—and that’s the kind of escape everyone deserves.”

Science-Backed and Simple

Dr. Brendon Stubbs added:

“It’s incredible to see how powerful 15 minutes of movement can be. Our trial shows that short, consistent activity boosts mood and reduces stress more effectively than a wellness holiday. The participants said they’ll keep taking movement breaks, with 81% now prioritizing exercise over attending another retreat.”

Movement for Mind and Body

Gary Raucher, Executive Vice President of ASICS EMEA, concluded:

“At ASICS, we’ve always believed in the power of movement to uplift the mind. That’s the meaning behind our name—‘Anima Sana in Corpore Sano,’ or ‘A Sound Mind in a Sound Body.’ This World Mental Health Day, we invite everyone to take an Everyday Escape and discover how a few minutes of movement can change your day.”

Take your Everyday Escape at asics.com/everydayescape

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