#nalum

Ok, so I was off the interwebs for a bit, and I come back to people STILL not understanding how public relations works. Legit all they have to do is be seen together contractually and they’re doing their job. How is it still confusing? If y’all are genuinely confused and have a question that’s one thing, but try not to misinterpret what you think it means, and spread that across the internet. Contracts don’t equal = “were official and so in love and our relationship is amazing and we’re just great”, that really wouldn’t help gain too much attention bc there are fans that, once they know, they move on. So if pr is organized to hype someone, that someone really just needs to be seen close to someone famous... if the pr is for branding, it’s more common to see a relationship made “public”.

Dear stans that are extra about N*lum:

So what does calum think when he sees or hears fans thinking him and n*a are ‘dating’ for 2+ years and live together

Seriously...