LinkedIn began testing a new Events option, which seemed like a feature the platform should have always had, combining the networking value of LinkedIn with professional events, all built into the same platform. And with the pandemic shutting down IRL functions, LinkedIn launched Events to all users back in May, which has since resulted in more than 200,000 events being listed on the platform, reaching nearly 10 million digital attendees. It's a logical, and beneficial, complement to LinkedIn's tools. And now, LinkedIn's looking to make its Events options even better, with new discovery features, promotion options and data capture processes, making it an even more significant consideration. On discovery - in order to boost the promotion of Events, Linkedin's adding new personalized event recommendations in the “My Network” tab, while it will also start sending out a new, weekly Events digest email to users.