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Ingredients first
I've created these sketches to illustrate my vision of prioritising ingredients, which ensures that customers have full transparency from the moment they see the product. The primary method I've used is creating the relative amounts of each ingredient through illustrated levels. While I believe this concept has potential, I now need to further develop branding options to complement these designs.
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Solution 4 / Concept visualisation
Tone of voice: corporate, clean, safe
Concept: There's a number of people that are stuck in their ways and they always purchase same brands for convenience. This was designed to blend into the market and give people a healthy alternative to what they usually buy.
Target audience: people that are stuck in their ways and purchase only certain brands
Reflection: While the use of patterns is visually cohesive, I think the overall direction may not effectively differentiate the brand from existing options in the market. Therefore, further exploration may be needed to create a more distinctive identity.
Solution 2 / Concept visualisation
Tone of voice: humorous, vibrant, friendly
Concept: This packaging is designed to attract the attention of younger audiences, as it has similar features to products that usually contain additive, however when they get to look at this closely they will discover that it is a healthier alternative.
Target audience: younger people that need convenient and quick food
Reflection: While the concept holds potential, it shares visual similarities with existing trends in the market, potentially blending in rather than standing out. Although it is more developed in terms of processed food factors, further development is needed to enhance its uniqueness and appeal.
Solution 1 / Concept visualisation
Tone of voice: calming, organic and caring
Concept: The idea of these visuals is to put ingredients to the forefront but still keep it visually pleasing and intricate.
Target audience: This is targeted at people that prefer something more fancy and are willing to pay extra money for good produce.
Reflection: While the concept effectively showcases ingredient purity, it shares similarities with other organic brands, potentially limiting its distinctiveness. The trendy illustration style might not be a long lasting solution, and the complexity of drawings could make ingredient identification difficult. The absence of information about processed foods might give customers a wrong message. Therefore, it needs to be addressed through packaging annotations, which could enhance transparency and trust.
Concept so far
Background:
Ultra-processed food poses a significant challenge in today's society, with many brands misleading consumers about the quality of their ingredients. Despite labels claiming "no gluten," "no sugar," or "natural," the reality is often different. Even when individuals are aware of the issue, they may not fully understand the harmful effects of artificial ingredients or how they are produced. It is becoming very difficult to find a product that is prepared and has no preservatives, gums, sweeteners, flavourings, enhancers, etc. Even finding alternatives, especially in produce like bread, desserts, cooked meat and sauces, remains challenging.
Solution/Idea:
To address this issue, I want to create a brand that prioritises the health of its customers by offering natural and affordable products.
Target Audience:
My target audience consists primarily of individuals aged 20-30 who are beginning to establish their dietary habits and routines as adults. This demographic is crucial as many will soon become parents and start influencing the eating habits of future generations.
Execution:
The project will involve developing a brand identity, packaging for a food line, and potentially a website and social media pages. Additionally, supporting advertisements will raise awareness of the product and its health benefits.
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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