Mar 7, 2024
Solution 2 / Concept visualisation
Tone of voice: humorous, vibrant, friendly
Concept: This packaging is designed to attract the attention of younger audiences, as it has similar features to products that usually contain additive, however when they get to look at this closely they will discover that it is a healthier alternative.
Target audience: younger people that need convenient and quick food
Reflection: While the concept holds potential, it shares visual similarities with existing trends in the market, potentially blending in rather than standing out. Although it is more developed in terms of processed food factors, further development is needed to enhance its uniqueness and appeal.
