#viscomyear3

Overall I think this project was a huge success, this is something I’ve wanted to do for ages and finally found a reason to give myself that final push. I would like to pursue a career in branding and packaging, this project definitely taught me that it’s not all about how pretty it looks from the outside. There’s way more that goes into a brand that then allows it to grow and become something incredible. All the pieces that went into this brand were clearly thought out and each piece together to create one. I am buzzing with all of my outcomes and am so please with the way this has all come together. I wish I had given myself some more time to focus on social media and think about the way I would push this brand out and get it known. I would have also liked to create some more products to give more of a range but again I wanted to focus on making this brand as solid as I could so if this was something that could expand or do well the foundations of it were well built.

This is some champagne flutes in my packaging boxes, when these get shipped they would be wrapped in bubble wrap or the eco friendly paper version of it to protect them. I didn't include that in my final hand in box as that wasn't an important aspect of my branding. The same with on the front of the box there would be a shipping label and a fragile sticker. I didn't print these as these boxes were not being shipped, I made a note on the front of the box to make that clear.

These are some images I got of all my brand assets together, the only thing that isn't accurate is the image of the tissue paper is the darker print as I hadn't quite printed all of my final tissue paper to use for this shoot.

This was something else I wanted to play on as becoming a DIY bride is all the craze however not everyone is made for crafting, so I thought this could be another fun aspect to play on. I wish I did put more time into social media creating proper campaigns but it was more important to me to have a clear and strong brand.

Everyone I spoke to really related to that post and felt like their dads would definitely do the same thing.

Originally I wanted to spend a lot of time creating social media campaigns and do a different vibe of tik toks almost like behind the scenes. However as I went to more tutorials and started refining the branding itself, I decided to focus on creating a strong brand with the right assets rather than focus on social media.