#marcelagency

2016 - SUGAR DETOX INTERMARCHE from Souen Le Van on Vimeo.

What is it? Marcel helped Intermarché’s develop a six-pack of their popular chocolate-flavoured yoghurts, ranging from 5 to 50% less sugar than usual.

It’s good because many modern foods have high sugar levels – this helps wean us off our addiction. The yogurt quickly sold out, and was followed by a range of products with 50% less sugar.

What is it? Tiger Beer’s new Air-Ink campaign, developed with Marcel. It used a novel pollution-recapture method from Graviky Labs to turn air pollution into ink. This was then packaged into pens, markers and spray cans, and distributed to artists across Asia.

It’s good because it helps raise awareness of just how much pollution we are putting into the air we breathe. Each marker pen contained just 40 mins of diesel exhaust!

Un petit tour des meilleures campagne de la semaine dernière mis en avant dans la Digital News #108 de Marcel. Reebok et Spotify, le Défi Ingénieur de la SNCF, les stunts de la semaine etc...