When you create art for the masses, there’s bound to be instances of your personal life being broadcasted as well. It may not be ideal, but it happens. Still, the rise of social media and technology have enabled us to construct personal narratives. Music videos, for example, are the most extensive they’re ever been - or, in Maadwest’s case, as personal and well-filmed as ever. Instead of making a big budget clip for their single “Be My Show,” the group decided to tone things down. It’s a refreshing change, plus it suits the single much better than a blockbuster ever would.
Since the single is a romantic acoustic tune, Yosemite National Park makes a wonderful backdrop. From the beginning, the camerawork is excellent: the establishing shot serves as an entry into the life of vocalist Matthew McNamara and Tipper Newton, who the band recruited to provide guest vocals. As the song’s mellow guitar and soft vocals resonate, the camera continuously captures the couple on their little adventure. It’s endearing, and truly complements the sweet-as-honey lyrics, “I wake up in the morning / I see you in my eyes / I see you in the afternoon / What a nice surprise.”
Now, this could have been a cheesy, over the top affair, even with a simplistic setting and two leads. However, Maadwest decided to let simplicity reign. It works perfectly. Though Yosemite is a huge place, it still feels intimate and approachable. The shots and camera angles set up the story, but soft lighting and performance shots make it seem like a home video. Despite its stripped-down approach, it’s still visually stimulating. The camerawork is well done and provides rotating shots and different angles to provide a rich, in-depth picture of the surroundings.
“Be My Show” ’s stunning yet subtle music video is a wonderful way to compliment the single. Much like the video, the song doesn’t demand to stand out or grab you - it just so happens to be a laid back song about love that has a particular charm to it, especially when McNamara and Newton harmonize. While a funny date scenario or “day in the life” video may have been suitable, the creative choices in this music video allow the song to shine. It’d be a shame if “Be My Show” ’s quirky and effective charm were overshadowed by a music video that detracts from its vibe. Luckily, Maadwest chose an approach that provided a simple but compelling music video to perfectly encapsulate the mood of their ode to love. Â
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OFFICIAL MUSIC VIDEO FOR "DIRT LYFE" SINGLE FROM MAADWEST DEBUT LP: "I CAN'T BELIEVE WE'RE ALL IDIOTS' - OUT NOW! DIRECTED BY: BROCK FORRETTE DIRECTOR OF PHO...
Worked real hard on this one <3 Released 4/20/2017Â
Capturing the perfect scenery for a music video is hard to do, but that is exactly what Maadwest from L.A. did with their brand new video for their song “Be My Show”. This duet sang by Tipper Newto…
The second official Maadwest video is here!! I am so deeply proud to share. My friend Joe heard the song, sent it to his friend Mikai, who reached out to me and said he wanted to shoot a music video for it in Yosemite. 4 months later, we have this piece! It’s been a long difficult year filled with national tragedies and a lot of sadness. One thing that has continued to bring me joy, is art! And for me, that venue is Maadwest. You always have your art no matter what. I hope this video and song bring a little bit of joy to your day <3
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We're excited to share Maadwest's newest video, an acoustic rendition of their original song "Waiting"! Shot live on a roof by Erik Skybak, the video hits us just one month since they released their debut album, "I Can't Believe We're All Idiots" on July 1st. You can stream the record on Bandcamp or Spotify . Check out the video below and let us know what you think! Maadwest is playing a benefit show for the Smell on Saturday August 6th at All Star Lanes Eagle Rock and at the Frogtown Artwalk at Nomad Print Studios on Saturday August 13th, make sure to catch them around town! CONNECT WITH MAADWEST ON THE WEB Website • Facebook • Twitter
Beatling Lights Premier our new live video of Waiting!!
