ARE YOU CHASING GHOSTS? 👻
Most businesses are currently engaged in "Business Foreplay."
They spend 80% of their marketing budget and executive energy chasing new, low-ticket leads. Meanwhile, the 20% of clients who actually power their revenue are being ignored.
Take the current retail trend: Brands are investing in massive sports sponsorships to look "big," while their core service delivery for their most loyal customers is failing.
If you lose one "anchor" client because you were too busy flirting with the crowd, your business feels the pressure instantly.
The Strategy: Identify your "Vital Few." Protect them. Invest in them. Stop wasting your fire on people who don't run your business.
How to identify your "High-Yield 20" and stop the resource drain.
Full Article: https://cobusvisser.com/homepath-7048