#knowyraudience

Netmining's own Jon Schwartz, VP of Sales, opines on the hot topic of 'viewability' in this iMedia Connection article, "The best case for viewability is its application for measuring across media channels, both digital and traditional. It means digital is now getting close to a comparable GRP-like metric for a side-by-side comparison with TV."

Joseph Lavan, Netmining's Director of Data and Insights, comments on what the industry thinks about Google and health data, "It’s going to be a huge win for marketers if we can make this data actionable; it’s not only going to benefit more targeted one-to-one messaging, it will also help marketers better understand their own verticals."

Breaking News: As part of the IgnitionOne Group, Netmining will immediately benefit from their recent acquisition of Human Demand by expanding mobile advertising, targeting capabilities and cross-device tracking for our clients. At Netmining we like to say “know your audience” – this acquisition moves us ever closer to gaining a true and comprehensive understanding of our clients’ key consumers and better positions us as experts in finding your high-value consumers wherever they are across all screens of engagement.

The IAB has announced that 16 more companies are awaiting certification under the revised IAB Quality Assurance Guidelines program (QAG 2.0). One of the companies announced is Netmining.

Netmining President Chris Hansen delves into the online/offline conversation in this piece from MediaPost, "not all data segments are created equal. If online marketers and data companies keep trying to plug in the same segments, campaign after campaign, they will see diminishing returns. Targeting the same mom or auto intender segments doesn’t do much good. Marketers need some outside-the-box thinking to uncover new data segments, and the secret may lie in offline marketing tactics."

Dean Vegliante, Netmining’s General Manager, talks about how programmatic and hyper-local data may not just be for mobile, “So much of the hyper-local storyline to date has focused on mobile due to the nature of device mobility. But that’s only one example of how this data can be leveraged. It’s entirely possible to target on a hyper-local level in traditional ways, and it’s these executions that will make hyper-local a pillar of online advertising in the near future.”

Dean Vegliante, Netmining's General Manager, is featured in MediaPost: "The wisest course is to look at all this from the marketer’s view. When evaluating the programmatic space, marketers should be selecting partners that focus on them, providing best-of-class service and expert guidance. We are in an era where middlemen are valued and appreciated for digesting the data and inventory to best service marketers. We’d all be wise to be as clearly defined, focused and conflict-free as possible."

Netmining President Chris Hansen tackles how agencies can deal with a cookie-less mobile environment, “Mobile introduces a new level of complexity where strategies as simple as remarketing are much harder to execute. Mobile targeting is still in its infancy, and plans created with a mobile component are not 100% measurable. Marketers need to accept that and get used to statistical values, as opposed to absolute values, which require a major shift in mindset.”