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IgnitionOne Acquires Growing, Young Mobile Marketing Tech Firm
On Thursday, IgnitionOne — a provider of cloud-based digital marketing technology — announced that it has completed the acquisition of Human Demand, a mobile marketing technology company.
Together, the companies are in good shape and poised to get some serious work done.
That’s what a rep for IgnitionOne tells us.
IgnitionOne’s clients will benefit from Human Demand’s intuitive self service interface whose capabilities will be seamlessly integrated into the DMS. The DMS is a digital marketing hub that centralizes the ability to buy, manage and optimize digital media across Search, Display, Social and Mobile, understand client prospects and customers through Data Management, Marketing Automation and Cross Channel Attribution, while optimizing conversions on a marketer’s website through experience and content personalization.
“We are very excited to join a team that clearly ‘gets it,’” says Human Demand CEO Howie Schwartz. “IgnitionOne has consistently been ahead of the innovation curve and committed to helping marketers reach their audience regardless of the channel or device – truly going beyond the silos.”
