#kkb285

Key Takeaways: I felt a strong connection to the use of plants & am interested in potentially following that up further in my creative concept, though I'm not quite sure what exactly I can do with this yet.

Yerrol (Rainforest Vine)

bittersweet revelation that this was what the area used to be -> it's become a beautiful urban area with cool development potential, but makes me realise just how much of the bush was destroyed for 'settlement' (i.e. colonisation)

concept of towrie (main hunting/resource area) is new to me but feel that it connects to the concept of placemaking in terms of the ideas that it's a specific place for ppl to come together -> Vanessa said during the site visit that it was almost a holiday destination for Indigenous ppl; reminds me of QUT Gardens Point's Dughuba ('The Gathering Place') where Cultural Bites is held every year

Useful Plants

reminds me of home (Sri Lanka) -> grandparents own a farm and live @ top of a rainforest mountain; parents know so much more about the names, properties & qualities of plants than I've ever known

different uses of plants is definitely something that I would like to know more about -> would also allow today's community to reconnect with nature/potentially even save lives (e.g. antihistamine properties)

Boats & Waterways

used river to cross to/from North to South & vice versa

had different types of canoes & rafts (all made of natural materials)

eventually competed in regattas with white settlers, but kept winning, so the colonisers made 2 separate leagues -> Indigenous ppl didn't want to compete against each other, though, so this tradition died out

lot of Indigenous jobs were also on boats -> 'saved' a lot of shipwrecks & got boats as rewards

Camps & Racism

nomadic Indigenous communities set up many camps in (now) North Shore area

all Aboriginals chased across Breakfast Creek during the evening in the 1850s (still remembered as a 'battle line' in Indigenous communities)

some Indigenous ppl began to retaliate, robbing white ppl passing through the area, resulting in further repercussions -> rioting, pillaging & attacking on both sides eventually caused most camps to be abandoned

This is the "ghandapana" (literally translating to "emitting odour") flower. My garden in Sri Lanka was full of these, which is what made me think of them as a plant that I feel an emotional connection to. They look so pretty, but they smell TERRIBLE!

I also have a spiritual connection to jasmine ("pichcha") flowers, because they are the most common offering in South Asian Buddhism :)

Creative Individual Concept Journal (maze park)

Name: Shania Surya

Student ID: n10646647

Tutor name: Sophia Mclnytre

Unit code: KKB285

Step 1 Record your observations, impressions, and research about the site, client, and brief (including mind-maps, and images)

First of all, Northshore is built on 304-hectare including public and private land which is placed along the 2,5km Brisbane river edge and located in the site of Brisbane River, Kingsford Smith Drive, and Gateway Bridge. Northshore is popular with the Eat Street area which supplies numerous experiences for local people and tourists. but, it is unworthy if the other sites are not developed. According to the client brief which is Economic Development Queensland part of Northshore wharf is made of timber and they also worked on container shipping which makes it distinctive. The main purpose is to develop this area to be linked with historical background and improve the site to become more interactive, originally, innovative, and a specific destination both for residents and tourists by placemaking.

Mind map about Northshore

Mind map about Northshore target audience

Example for quiz game on app

Example of placemaking ideas

-Maze garden with AR technology collaboration

-Floating market in the waterfront area

Step2 Brainstorming ideas, including sources of inspiration, concepts, and theories

The placemaking examples for waterfront projects:

The popular Lad Plee Floating Market operated in 1971 located at Chiang Mai, Thailand become an iconic place for tourist attractions (Pol Comaposada, n.d.). As it can be seen from Culture Trips (2017, 1:00) the concept is selling various goods, food, and drinks on the boat that gives a special feeling for visitors to try. All the good's price is very cheap and unique and the locals give a chance to bargain with the bottom price which is relatively low.

The examples of AR technology placemaking project:

Norton Art Museum at West Palm, Beach, Florida has launched apps called Norton Art+ works on AR technology that assist visitors to explore each museum artwork. By, scanning through the gadget it writes a piece of specific information about the artworks and provides guidance on the museum area that is virtually displayed. Norton Art+ invites young audiences to explore the contemporary 3D art concept and ideas by learning and playing through the picture virtually (Chadd Scott, 2020, para. 8). This art museum encourages tourists in all ages to imagine the process of the artworks that have been created. The AR technology produces 3D models combination of artworks to explain deeper understanding and left a pleasant impression for visitors. The development of AR technology has attracted more tourists and residents' intention to visit and know the history. It also enhances the growth of brand awareness (Joy Jan, 2022, para. 1-3).

Step 3 Research and compare your concept to similar, to existing projects

First of all, I research on maze park near me on google because I was wondering if there were any maze parks in Queensland but, in fact, there is one maze garden located on the sunshine coast where known as Amaze World. Then, during my research, I found Enchanted Adventure placed in Arthur Seats, in Melbourne. The theme park has won an award with five massive tube slides, followed by an indoor 3D dimensional indoor maze with four hedge mazes and numerous theme gardens. Both of the maze gardens are not developing the park with technology whereas this is a chance for us to improve the ideas. Moreover, these parks can be called family friendly because the activities and challenges inside the park are divided into two different age groups for children-teenager and adults which can be enjoyed by all ages. This concept is the most wonderful idea I can think of to meet the client brief criteria which are Economic Development Queensland. It also becomes a suitable idea to be applied, as it is calculated from the location and budget that is given. 

Why is it different from other similar projects?

The main thing is this maze park going to be connected with an app and collaboration of AR technology. Both combinations are to provide guidance and connection along the maze park adventure while visitor finds a way out to the finish line. During playtime, each checkpoint inside the maze garden gives a small quiz about the indigenous history of Northshore becomes one of the reasons why it is different from other similar projects. Besides, this project location is placed near the river site which can be enjoyed by parents or family. With the waterfront presence, it may give a sense of relaxation when they look through the river while accompanying their children.

Is the site-specific enough? 

Of course, it is. The Maritime green especially the site of the wharf area will be filled with the Maze park and this concept idea are focusing on the Northshore indigenous history through the game questions in the stages of the checkpoint line.  

Is it originality?

Yes, it is. The placemaking idea is integrating this free space to become a maze park as it ties a value of indigenous history that brings originality. The game's contents talk about Hamilton's history that will educate the tourists about the indigenous histories. Moreover, this is not a simple maze park and question game about Northshore history, this concept ideas develop an entertaining aspect with the AR technology. Furthermore, in Brisbane, this will be the only placemaking project that broadens up the knowledge of Hamilton's indigenous history that cooperate with an amazing park.

Is the concept valuable for Northshore? 

Yes, it is. Developing the wharf area is definitely upgrading the value of the Northshore site. Looking back to the client's request from this placemaking project, they seek for positive impact to attract the tourists and residents' attention to visiting the Northshore area as a destination. For now, the main place that audiences approach is the Eat Street site. Moreover,  with the maze park presence, it will change the environment where people can feel interesting to visit Northshore. For example, family or friends that live in the site area of Northshore can have a picnic and do some exercise in the park while their children go and have fun through the maze park. Furthermore, this project basically does not just give a sense of playfulness it brought the history of Northshore and some of the indigenous culture. 

Step 4 Focus on one main concept to progress, give an explanation of why you have chosen this concept, and how it meets the brief

Firstly, before I decide to use AR technology in this project development, there are multiple ideas popped up in my mind. But, nowadays technology development comes first. Then, I was considering the concept ideas I had chosen whether it is interactive, creative or originally to transform Northshore become a destination on reaching more visitors in accordance with the client's brief request. Moreover, I did some research about AR technology that has been used and spread in worldwide art galleries. Overall, I picked Norton Art Museum as my source of inspiration to create digital placemaking in this maze park project. However, rather than playing on a simple maze park, I broaden up new ideas which are to connect AR technology by using apps to integrate the historical site of Northshore. The maze park concept was built for a specific purpose which is to let visitors experience AR technology that works in nature. The AR technology going to be a virtual guide for visitors when they explore the maze park. Before, the visitor starts their challenges there is a video play on a big projector in the main entrance that will introduce an explanation of Northshore briefly and indigenous history. At every checkpoint, there will be a different QR code that leads the visitors to scan and answer simple questions about Northshore that they have watched at first. Each question has a time limitation to be answered. Upon the checkpoint section, there is a hint provided to assist visitors to find a way out. Each checkpoint contains points that can be exchanged for souvenirs at the finish line. For sure, this concept brings a lot of positivity to young people. The activity is able to improve young audiences' various skills such as problem-solving, critical thinking, digital skill, analytical skill & time management. This will be the reason for visitors or parents to invite their kids or family to visit or come back to Northshore, because it does not only attract people to play games or have fun but, it gives new knowledge to young teenagers learning about this site.

Step 5 Economic Development Queensland as client brief (Budget $40,000-$70,000)

6. Concept Pitch

“Amaze you with an amazing maze park adventure”

The main concept of maze park is to attract visitors and give them a new experience by using AR technology that produces virtual images from a gadget that simply works by scanning a QR code. It will show specific instructions for visitors to go through the checkpoint to find a way out to the finish line. Moreover, every stage of the checkpoint is spreading the knowledge of indigenous history and is delivered to the player through the games.

Skill needed:

-teamwork (helping each other to find a way out)

-critical thinking (think of the easiest way out in a short time and get a higher point in answering a question)

-problem-solving (try to find a solution using the app if stuck inside the park or get lost)

-digital skills (photoshop, AR)

-analytical skill (examine new things)

References

Scott, C. (2020, December 17). Norton Museum Of Art Launching Cutting Edge App To Engage New Audiences With Contemporary Art. https://www.forbes.com/sites/chaddscott/2020/12/17/norton-museum-of-art-launching-cutting-edge-app-to-engage-new-audiences-with-contemporary-art/amp/

Jan, J. (2022, January 15). Digital AR in Tourism & Culture Engages More Visitors. Kivisense Blog. https://tryon.kivisense.com/blog/digital-ar-in-tourism-engages-more-visitors/

Comaposada, P. (n.d.). Floating Market of Thailand: A Complete Guide. https://www.inthailand.travel/floating-markets-of-thailand-guide/

Culturetrips. (2017, June 17). The Floating Markets of Thailand [Video]. YouTube. https://youtu.be/7_vERda2YpY 

Iverson, K. (2017). An Introduction To Thailand's Floating Markets [Photograph]. Pixabay. https://theculturetrip.com/asia/thailand/articles/an-introduction-to-thailands-floating-markets/?amp=1

Jan, J. (2022). Significance of Web-based AR in Tourism and Culture [Photograph]. Chengdu Kivisense Technology Co., Ltd. https://tryon.kivisense.com/blog/digital-ar-in-tourism-engages-more-visitors/

Moore, T. (2022). Hedge Maze, Beer garden are latest ideas for Brisbane's Central Park [Photograph]. Brisbane Times. https://www.brisbanetimes.com.au/national/queensland/hedge-maze-beer-garden-are-latest-ideas-for-brisbane-s-central-park-20190812-p52gbu.html

Kishore. (2022). Live Trivia Game App Concept [Photograph]. Dribble. https://pin.it/3Wwh9YS

【18 Concept Pitch x Northshore Museum】

Pitch:

Innovation, art and nature are the three original intentions for creating the Northshore Museum. Have you ever seen a museum built on the wharf? In Northshore Museum, you can not only learn about the history and culture of the Northshore, also enjoy the leisure and beauty of the Brisbane River. Northshore Museum will be divided into four distinct areas, they are art fountain, viewing platform, glass building and greenhouse. Both glass building and greenhouse are indoor pavilions. The glass building will become a landmark. It will be created by translucent and converted shipping containers with transparent glass floor and 3D advertising screen. The inspiration of greenhouse which came from the indigenous culture. It is an artificial rainforest where some vegetation and canoe designs will be showed in this pavilion. The aim for Northshore Museum is to take visitors into an immersive experience or enjoy a visual feast. This will be a unique adventure, carry your outfits, let’s go together! ~

5 skills for team members:

1. Research skills for searching some useful and accurate information

2. Design skills --- creative and who can use some design softwares (PS AI ID 3D)

3. Organizational skills --- unity, positive and friendly

4. Creative writing skills for writing the design proposal

【Feasibility, Sustainability & Enduring Significance】

*Does my concept fall within the client’s budget and timeframe?

It may not fall within the client’s budget and time frame. The budget for my concept may exceed the prescribed limit. The whole museum will be divided into four areas, they are music fountain, viewing platform, greenhouse and glass building. So that it is belonging to a kind of large-scale concept, and it will need a very large design project. If the budget out of scope, the glass building will be replaced by the transparent container architecture. But my suggestion is that to keep the 3D advertising screen, because it will become Northshore’s feature.

*Is my project a one-off, or can it be refreshed, adapted, delivered in stages, or on multiple occasions?

Northshore Museum will be refreshed and adapted.

*Is it sustainable (environmentally and economically) and withstand the test of time?

【Audience Engagement, Ethics and Diversity】

*What is the demographic at Northshore and who are its key stakeholders?

Residential development has occurred at the western and eastern extremities. Empty nesters may be higher asset rich demographic. In addition, professionals or retired professionals may have higher economic status. Target audiences of Northshore are divided into six types, they are new residents, current residents/workers, destination visitors, tenants and developers. Meanwhile, most of them are empty nesters, young families and young professionals. EDQ is the majority landowner, master developer and the development assessment authority for the Northshore Hamilton PDA who are also working with a range of stakeholders to deliver this major urban renewal project. These stakeholders may include businesses whose operations are changing and progressing with 21st century technologies / established businesses looking for large scale head offices.

*Who is my target audience?

Destination visitors are my target audience, and this group is including locals (families, professionals and empty nesters), locals (interstate or international visitors) and visitors (national and international).

*How does my project actively engage, sustain, and grow this audience?

If Northshore Museum is created successfully, it will become one of the most famous buildings in Brisbane. When tourists visit a city, they may really want to know about the history and culture of this city. Moreover, the museum is near the river edge which means they will have the opportunity to enjoy the beauty of the Brisbane River.

*How can I engage local Indigenous and culturally diverse communities effectively and ethically?

Firstly, designers should engage local indigenous before creating the museum so that they may learn more about indigenous history and culture. Secondly, the greenhouse area of Northshore Museum is also be called indigenous history pavilion which aims to produce empathy with local indigenous. This pavilion will be created into an artificial rainforest, and there will be many indigenous vegetation planted in here. At the same time, some indigenous designs will also be showed in this pavilion such as canoe, netting and basketry.

*Why would visitors want to (re-)visit Northshore to engage with my project?

【Originality】

*Does my concept engage with and draw attention to Northshore’s distinctive features (geographic, historical, physical, cultural etc.)?

My creative concept totally conforms to Northshore’s distinctive features. Firstly, the aim for the museum is to show the history and culture of the Northshore. Actually, despite this concept uses many new or digital technologies, it still includes some natural elements such as the greenhouse and timber seating areas. Northshore Museum will be built on the wharf which will underscore Brisbane’s reputation as a ‘River City’ and deliver an immersive experience to people.

*How does my concept compare to existing creative projects (through your research identify similar projects at Northshore, in Queensland, interstate or overseas)?

My concept may more immersive and impeccable. The details and compares are written in the industry research (see industry research part).

*Does the client need me to produce my project (ie. what is my creative contribution)?

The creative concept is following the client brief. It is energetic, progressive, creative and grounded, even it is encouraging interaction with our target audiences. The most important is that it will not only increase visitation to Northshore, also improve the diversity of audiences to the site. We advocate that the combination of nature and technology. At the same time, Northshore’s history and culture need to be remembered by people so that Northshore Museum will be sustainable.

*Can my project be produced by people not working in the creative sector)?