Untitled

Creative Individual Concept Journal (maze park)

Name: Shania Surya

Student ID: n10646647

Tutor name: Sophia Mclnytre

Unit code: KKB285

Step 1 Record your observations, impressions, and research about the site, client, and brief (including mind-maps, and images)

First of all, Northshore is built on 304-hectare including public and private land which is placed along the 2,5km Brisbane river edge and located in the site of Brisbane River, Kingsford Smith Drive, and Gateway Bridge. Northshore is popular with the Eat Street area which supplies numerous experiences for local people and tourists. but, it is unworthy if the other sites are not developed. According to the client brief which is Economic Development Queensland part of Northshore wharf is made of timber and they also worked on container shipping which makes it distinctive. The main purpose is to develop this area to be linked with historical background and improve the site to become more interactive, originally, innovative, and a specific destination both for residents and tourists by placemaking.

Mind map about Northshore

Mind map about Northshore target audience

Example for quiz game on app

Example of placemaking ideas

-Maze garden with AR technology collaboration

-Floating market in the waterfront area

Step2 Brainstorming ideas, including sources of inspiration, concepts, and theories

The placemaking examples for waterfront projects:

The popular Lad Plee Floating Market operated in 1971 located at Chiang Mai, Thailand become an iconic place for tourist attractions (Pol Comaposada, n.d.). As it can be seen from Culture Trips (2017, 1:00) the concept is selling various goods, food, and drinks on the boat that gives a special feeling for visitors to try. All the good's price is very cheap and unique and the locals give a chance to bargain with the bottom price which is relatively low.

The examples of AR technology placemaking project:

Norton Art Museum at West Palm, Beach, Florida has launched apps called Norton Art+ works on AR technology that assist visitors to explore each museum artwork. By, scanning through the gadget it writes a piece of specific information about the artworks and provides guidance on the museum area that is virtually displayed. Norton Art+ invites young audiences to explore the contemporary 3D art concept and ideas by learning and playing through the picture virtually (Chadd Scott, 2020, para. 8). This art museum encourages tourists in all ages to imagine the process of the artworks that have been created. The AR technology produces 3D models combination of artworks to explain deeper understanding and left a pleasant impression for visitors. The development of AR technology has attracted more tourists and residents' intention to visit and know the history. It also enhances the growth of brand awareness (Joy Jan, 2022, para. 1-3).

Step 3 Research and compare your concept to similar, to existing projects

First of all, I research on maze park near me on google because I was wondering if there were any maze parks in Queensland but, in fact, there is one maze garden located on the sunshine coast where known as Amaze World. Then, during my research, I found Enchanted Adventure placed in Arthur Seats, in Melbourne. The theme park has won an award with five massive tube slides, followed by an indoor 3D dimensional indoor maze with four hedge mazes and numerous theme gardens. Both of the maze gardens are not developing the park with technology whereas this is a chance for us to improve the ideas. Moreover, these parks can be called family friendly because the activities and challenges inside the park are divided into two different age groups for children-teenager and adults which can be enjoyed by all ages. This concept is the most wonderful idea I can think of to meet the client brief criteria which are Economic Development Queensland. It also becomes a suitable idea to be applied, as it is calculated from the location and budget that is given. 

Why is it different from other similar projects?

The main thing is this maze park going to be connected with an app and collaboration of AR technology. Both combinations are to provide guidance and connection along the maze park adventure while visitor finds a way out to the finish line. During playtime, each checkpoint inside the maze garden gives a small quiz about the indigenous history of Northshore becomes one of the reasons why it is different from other similar projects. Besides, this project location is placed near the river site which can be enjoyed by parents or family. With the waterfront presence, it may give a sense of relaxation when they look through the river while accompanying their children.

Is the site-specific enough? 

Of course, it is. The Maritime green especially the site of the wharf area will be filled with the Maze park and this concept idea are focusing on the Northshore indigenous history through the game questions in the stages of the checkpoint line.  

Is it originality?

Yes, it is. The placemaking idea is integrating this free space to become a maze park as it ties a value of indigenous history that brings originality. The game's contents talk about Hamilton's history that will educate the tourists about the indigenous histories. Moreover, this is not a simple maze park and question game about Northshore history, this concept ideas develop an entertaining aspect with the AR technology. Furthermore, in Brisbane, this will be the only placemaking project that broadens up the knowledge of Hamilton's indigenous history that cooperate with an amazing park.

Is the concept valuable for Northshore? 

Yes, it is. Developing the wharf area is definitely upgrading the value of the Northshore site. Looking back to the client's request from this placemaking project, they seek for positive impact to attract the tourists and residents' attention to visiting the Northshore area as a destination. For now, the main place that audiences approach is the Eat Street site. Moreover,  with the maze park presence, it will change the environment where people can feel interesting to visit Northshore. For example, family or friends that live in the site area of Northshore can have a picnic and do some exercise in the park while their children go and have fun through the maze park. Furthermore, this project basically does not just give a sense of playfulness it brought the history of Northshore and some of the indigenous culture. 

Step 4 Focus on one main concept to progress, give an explanation of why you have chosen this concept, and how it meets the brief

Firstly, before I decide to use AR technology in this project development, there are multiple ideas popped up in my mind. But, nowadays technology development comes first. Then, I was considering the concept ideas I had chosen whether it is interactive, creative or originally to transform Northshore become a destination on reaching more visitors in accordance with the client's brief request. Moreover, I did some research about AR technology that has been used and spread in worldwide art galleries. Overall, I picked Norton Art Museum as my source of inspiration to create digital placemaking in this maze park project. However, rather than playing on a simple maze park, I broaden up new ideas which are to connect AR technology by using apps to integrate the historical site of Northshore. The maze park concept was built for a specific purpose which is to let visitors experience AR technology that works in nature. The AR technology going to be a virtual guide for visitors when they explore the maze park. Before, the visitor starts their challenges there is a video play on a big projector in the main entrance that will introduce an explanation of Northshore briefly and indigenous history. At every checkpoint, there will be a different QR code that leads the visitors to scan and answer simple questions about Northshore that they have watched at first. Each question has a time limitation to be answered. Upon the checkpoint section, there is a hint provided to assist visitors to find a way out. Each checkpoint contains points that can be exchanged for souvenirs at the finish line. For sure, this concept brings a lot of positivity to young people. The activity is able to improve young audiences' various skills such as problem-solving, critical thinking, digital skill, analytical skill & time management. This will be the reason for visitors or parents to invite their kids or family to visit or come back to Northshore, because it does not only attract people to play games or have fun but, it gives new knowledge to young teenagers learning about this site.

Step 5 Economic Development Queensland as client brief (Budget $40,000-$70,000)

6. Concept Pitch

“Amaze you with an amazing maze park adventure”

The main concept of maze park is to attract visitors and give them a new experience by using AR technology that produces virtual images from a gadget that simply works by scanning a QR code. It will show specific instructions for visitors to go through the checkpoint to find a way out to the finish line. Moreover, every stage of the checkpoint is spreading the knowledge of indigenous history and is delivered to the player through the games.

Skill needed:

-teamwork (helping each other to find a way out)

-critical thinking (think of the easiest way out in a short time and get a higher point in answering a question)

-problem-solving (try to find a solution using the app if stuck inside the park or get lost)

-digital skills (photoshop, AR)

-analytical skill (examine new things)

References

Scott, C. (2020, December 17). Norton Museum Of Art Launching Cutting Edge App To Engage New Audiences With Contemporary Art. https://www.forbes.com/sites/chaddscott/2020/12/17/norton-museum-of-art-launching-cutting-edge-app-to-engage-new-audiences-with-contemporary-art/amp/

Jan, J. (2022, January 15). Digital AR in Tourism & Culture Engages More Visitors. Kivisense Blog. https://tryon.kivisense.com/blog/digital-ar-in-tourism-engages-more-visitors/

Comaposada, P. (n.d.). Floating Market of Thailand: A Complete Guide. https://www.inthailand.travel/floating-markets-of-thailand-guide/

Culturetrips. (2017, June 17). The Floating Markets of Thailand [Video]. YouTube. https://youtu.be/7_vERda2YpY 

Iverson, K. (2017). An Introduction To Thailand's Floating Markets [Photograph]. Pixabay. https://theculturetrip.com/asia/thailand/articles/an-introduction-to-thailands-floating-markets/?amp=1

Jan, J. (2022). Significance of Web-based AR in Tourism and Culture [Photograph]. Chengdu Kivisense Technology Co., Ltd. https://tryon.kivisense.com/blog/digital-ar-in-tourism-engages-more-visitors/

Moore, T. (2022). Hedge Maze, Beer garden are latest ideas for Brisbane's Central Park [Photograph]. Brisbane Times. https://www.brisbanetimes.com.au/national/queensland/hedge-maze-beer-garden-are-latest-ideas-for-brisbane-s-central-park-20190812-p52gbu.html

Kishore. (2022). Live Trivia Game App Concept [Photograph]. Dribble. https://pin.it/3Wwh9YS