''As a young member of Braun's design team, Florian Seiffert received some unconventional advice from Rams, who suggested he design a coffee maker that was 'more like a samovar than a chemical plant'. In contrast to the rather technical appearance of the day's coffee machines - an unappealing combination of tanks and tubes - Rams imagined something more structural. Seiffert's response was the KF 20, a design that was not only attractive but also innovative. Instead of placing the water reservoir next to the pot and filter, as was the norm, Seiffert opted for a tower-like arrangement, with the reservoir on top, supported by two crescent-shaped tubes, and the coffee pot underneath.
However, this resulted in the need for a second heating device for the upper section, and ultimately higher production and retail cost.
Nevertheless, the appliance found numerous buyers, partly because it saved on space but also because it was beautifully designed. The KF 20 came in a large number of colours, described by Rams as a 'bouquet of flowers on the breakfast table'. Its successor, the KF 21 of 1976, designed by Hartwig Kahlcke, had a downward-pointing handle that was open at the bottom and an adjustable warming plate.''
