#deiter rams

''As a young member of Braun's design team, Florian Seiffert received some unconventional advice from Rams, who suggested he design a coffee maker that was 'more like a samovar than a chemical plant'. In contrast to the rather technical appearance of the day's coffee machines - an unappealing combination of tanks and tubes - Rams imagined something more structural. Seiffert's response was the KF 20, a design that was not only attractive but also innovative. Instead of placing the water reservoir next to the pot and filter, as was the norm, Seiffert opted for a tower-like arrangement, with the reservoir on top, supported by two crescent-shaped tubes, and the coffee pot underneath.

However, this resulted in the need for a second heating device for the upper section, and ultimately higher production and retail cost.