#kenshoo

Kenshoo Issues Service Organization Controls 2 Report

San Francisco (PRWEB) January 06, 2015

Kenshoo (http://www.Kenshoo.com), the global leader in predictive marketing software, today announced it has received a Service Organization Controls (SOC) 2 report that Kenshoo conforms to the trust service principles of security, availability and confidentiality established by the American Institute of Certified Public Accountants (AICPA).

  The SOC 2…

New Post has been published on http://www.learn-digital-marketing.com/infographic-facebook-ad-spending-click-through-rates-continue-rising-in-3q/

INFOGRAPHIC: Facebook Ad Spending, Click-Through Rates Continue Rising in 3Q

Ad spending on Facebook rose 81 percent in the third quarter of 2014 compared with the year-earlier period, while click-through rates were up 148 percent and revenue rose 162 percent, according to the latest research from predictive marketing software provider Kenshoo, a Facebook Strategic Preferred Marketing Developer.

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New Post has been published on http://www.learn-digital-marketing.com/marketing-software-maker-kenshoo-makes-a-move-and-buys-saas-provider-adquant/

Marketing software maker Kenshoo makes a move and buys SaaS provider Adquant

Image Credit: Pixabay

One software firm buying another.

That’s the deal with predictive marketing software provider Kenshoo, which announced today that it had bought Adquant, a SaaS-centric software maker that powers social media campaigns on Facebook, Twitter, and Instagram, among others. Adquant works closely with mobile app and game developers. Terms of the deal were not publicly disclosed.

For its part, Adquant’s SaaS solutions help promote brand value for gamers by powering social media campaigns, thus extending their reach. Kenshoo’s purchase of Adquant makes sense because the latter is what’s called a “Facebook Preferred Marketing Developer,” or PMD, which makes its living primarily driving campaigns over the Menlo Park giant’s social media channels. So you have the potential of a billion-plus users.

Kenshoo chief and co-founder Yoav Izhar-Prato put it this way in a release announcing the deal: “Injecting talent and technology like Adquant’s will ensure Kenshoo stays ahead of the pace in the most important industries and continues to deliver strong performance for our clients.”

The deal means there will be some changes, especially for Adquant employees. Incredibly, Kenshoo has offices in 24 cities globally and is headquartered in Tel Aviv. The purchase plan means that both Adquant and Kenshoo’s offerings will be totally integrated once the politics of the buyout have settled.

Kenshoo’s so-called “Intent-Driven Audiences” won the Facebook Innovation Competition in the online sales category, along with another previous Facebook marketing award.

          Kenshoo is global leader in predictive marketing software. Kenshoo empowers the world’s most sophisticated advertisers with the tools needed to succeed in a quickly changing digital landscape.

New Post has been published on http://www.learn-digital-marketing.com/facebook-spmd-kenshoo-acquires-pmd-adquant/

Facebook SPMD Kenshoo Acquires PMD Adquant

A Facebook Strategic Preferred Marketing Developer swallowed up a Facebook Preferred Marketing Developer, as predictive marketing software provider Kenshoo announced its acquisition of software-as-a-service platform Adquant.

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New Post has been published on http://www.learn-digital-marketing.com/facebook-spmd-kenshoo-taps-susane-berger-as-managing-director-client-excellence/

Facebook SPMD Kenshoo Taps Susane Berger as Managing Director, Client Excellence

Susane Berger has joined Kenshoo, a Facebook Strategic Preferred Marketing Developer, as managing director, client excellence.

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New Post has been published on http://www.learn-digital-marketing.com/not-all-its-cracked-up-to-be-marketers-diss-mobile-search-as-worse-than-desktop/

Not All It’s Cracked Up to Be? Marketers Diss Mobile Search as ‘Worse than Desktop’

According to a recent study by Kenshoo, both mobile search spending and performance have room for growth.

Kenshoo surveyed mobile marketers, finding that their main goals were online traffic and direct sales, each cited by 33 percent of search marketers. An additional 9 percent hoped to generate phone calls, 4 percent hoped to spur in-store traffic, and 2 percent said they were promoting app installs.

The results? Not great.

“Respondents weren’t overly enthusiastic about mobile paid search’s results,” according to eMarketer. “Nearly two-thirds said that mobile search performed worse than desktop, with the majority of that group saying it was much worse. Meanwhile, 20 percent said mobile search was slightly better than desktop, while just 2 percent reported it being much better.”