Ok so it’s not everyone’s favourite radio advertisement, but this project actually jump-started my career into 6th gear! I was the producer behind the HST radio ads that announced the now defunct sales tax introduced to BC in 2010. The reason it was good for me: the TBWA / Vancouver producer wanted to work on flashy beer ads, so I got the incredible experience of learning how to write a script with a client, direct a politically important radio recording session, have the work translated into French, Hindi, Cantonese and Mandarin, and then have it play on every single radio station in the entire Province. Not bad for my third month as a BCIT intern at TBWA / Vancouver. Oh and those flashy beer ads? I got to finish that campaign in the end as well #SponsorMeSpring #StationX