Oh boy, what has been happening these past few days...
So, here we go. The first episodes of the show that the entire legion of Jikookers has been waiting for have dropped. We’ve got beautiful shots of Jimin acting like a Disney Princess again, and a story about how the guy didn’t shower for five days (which is... EW! But somehow, it doesn't surprise me that Jimin shamelessly talks about it). The scene that stuck with me the most was Jimin wandering around the complex, not knowing where to go—that is just so me, it couldn't get any more relatable. I’d probably get lost there even with a GPS. And the sweet pull of their own gravity, which made my eyebrow raise instinctively in question.
Oh! And that scene in the second hotel—the huge surprise that there was only one set of pajamas on the bed? And the shock that there are two bedrooms. And while I’d love to believe it’s just a matter of habit of sleeping together, I think we’re dealing with something else here. You see... getting one bed for the two of them is a certain standard behavior from their company. I don’t know about others, I don’t follow other groups’ content, so I won’t pretend to be an expert. But I find it hilarious that the boys were more shocked by two almost luxurious bedrooms with big beds and nice views than by a cramped room with two uncomfortable beds but in a shared space. It’s even funnier when you remember: THEY ARE MILLIONAIRES. And yes, they just got out of the military, but they are MILLIONAIRES. A crappy pillow? Zero complaints or surprise. Two rooms? "Wait, separately?!" You can see their managers are really making sure the fame doesn't go to their heads.
Yeah, keeping their egos in check and all that.
But that’s not what I’m here for. My thoughts on Are You Sure?! need to settle nicely in my head before I can say more about it.
I came here today to laugh with you at what’s happening in the media and the fandom regarding Jungkook x Winter.
Let’s start with this: THE RUMOR IS NOT NEW. It’s something that has been regularly popping up for months. It reached the Jikook bubble long before D-whatever-her-name-is, the Jimin stalker. And it stayed with us because Winter turned out to be a better way to annoy us than Ms. Stalker, whom the entire Jikook side of the internet almost unanimously ignored.
But you see, when you’re sitting in a bubble, it’s easy to lose touch with reality. It’s easy to forget the context when we’re bombarded with questions about details. While we focus on proving that the alleged tattoo could be a) a plaster for a wound, b) a photomontage, or c) an AI-generated photo altogether, a much better proof is playing out in the background—proof that this is all just a game of creating a smokescreen.
In our fan bubble, we’re talking about Winter and Jungkook, while at the same time... Oh! Is that Bang PD pulling financial scams? Oh my! And you know what? I really had to try hard to find information on this topic in my part of the world. It’s not discussed on fan accounts; it’s not discussed in the context of our little bubble. That is not the main topic that pops up when you type "BTS scandals 2025" into a browser.
It’s funny because it should be. Bang PD is the father of BTS’s success, even if only by chance. He gathered them, invested in them, and kicked their butts until they debuted. He gave them the tools to become global stars. Him, or the people he paid and selected. Because no, even the most brilliant 19-year-old Namjoon wasn’t the main decision-maker regarding producers, songwriters, managers, and so on. Today? Maybe the boys have more to say (which we don’t know unless they tell us), but back then? It was Bang PD, and very personally so, if we are to believe that BTS was supposed to be their last shot before fading into oblivion.
So, we have a financial scandal, with literal police raids on the company headquarters, with charges involving millions. Add to that the conflict with Min Hee-jin (the ADOR one) and the power struggle. Fraud, embezzlement, withholding investment information, and so on... And we are talking about the fact that JK (known for his love of Western music AND girl groups/soloists) was at a concert of one of the top groups, and that is supposed to prove his romance. That, an AI-generated tattoo (cute, by the way, might consider getting one like that under my raccoon on my shoulder), a few random jewelry matches, and what? Umm... Nothing?
Let’s skip the fact that if such things were evidence of anything, sorry, but Jikook would have been proven about 5 years ago, and no one would have any doubts anymore.
But let’s focus. Let’s try to list the reasons why an alleged romance heats us up more than financial charges, and let’s try to detach this from Jikook or any other BTS ship.
First – it gives a breath of fresh air. I know, I know! It sounds stupid, but let me explain. BTS as a whole has never had a REAL dating scandal. The closest was Taehyung, who was caught on a romantic walk with a BlackPink member, but frankly, we got "breakup" proofs too quickly for the scandal to really blow up. Then came the military service, which made the topic die down completely. At a time when Jikookers are screaming for justice for Jikook, Taekookers scream that they are persecuted, and the fandom prefers to believe in the unbelievable Taekook just to avoid believing in the "sus" Jikook, a scandal involving a woman fell on fertile ground. And I don’t think this stems from our need to undermine or invalidate other bonds in BTS. Rather, I think it’s a matter of novelty and difference. It’s simply more interesting than a 10-year-old dispute about the same thing.
Second – we see that the boys aren’t getting any younger. Oh, I know. Jin is better at being eternally young than Dorian Gray, and Jimin can look 30 one moment and 18 the next. Not to mention JK, who just always looks the same as the moment "IDOL" dropped, with the only difference being the circumference of his biceps. But Western stars have accustomed us to expecting them, at a certain age, to pick a side in the dispute about having a family. We wait for marriages and settling down because the motif of eternally sighing over an unattached star clashes with our traditional model of entering adulthood. Most of us don’t care, but people like to be confirmed in their beliefs. So when a 35-year-old superstar has never been with anyone, something grates against our conviction that he is perfect. It’s not without reason that we put those who form harmonious, long-term relationships on pedestals, and we tend to have an ambivalent attitude towards those who destroy such relationships. We talk about them the most, but mostly to say, "yeah, he’s hot, but..." Besides, nothing heats us up as much as proper drama in another human’s life. Romance can bring the most happiness or the most hurt. Strong emotions are grist for the gossip mill.
Third – if JK has a girlfriend, it means... he is within reach. It’s a small thing. Logically, it has no connection whatsoever. I mean... How much does it realistically change whether you, me, Kate, Sophie, or Nicholas have a chance with him? Realistically, it’s so marginal it makes no sense to calculate. But if we live in a bubble where "no, never," and BTS with an average age of almost 31 is a group of seven virgins with no experience, then even a small sign towards "they aren't asexual" gives us some hope. I say "us" in the sense of us, fans. And since the idol model in Korea is "ideal boyfriend"/"ideal girlfriend," wanting to think of them that way, we also want to think we have a chance. Some relationship, ungrounded by any court paper, suggests that yes, even the youngest member of the group is ready for a relationship. You can’t maintain interest based on the "perfectly unavailable" image for too long. Eventually, you have to signal that it’s a lack of a good candidate, not a lack of interest in the idea of a relationship at all.
Fourth – fear. Every turmoil in the parent company can potentially reduce BTS’s chances in the market. And I’m not saying fans will turn away from the group because there was a jerk in the company. I’m saying investors or promoting brands might turn away. Take Dior, for example. I wouldn’t want the association path for my company to be so short: Dior > Jimin > BTS > Hybe > Bang PD > corruption. So, I’d probably find a slightly smaller idol, but without such baggage, instead of investing in Jimin. Consequently, Jimin would have less space to promote, less space to exist in the media, and this leads to a smaller return on investment like a solo album or a group album. If you don’t remind people of your existence, you disappear from their memory. Today’s crowd has the memory of a goldfish. This is the fear that resides in the decision-makers of the label themselves. That’s why the lack of unequivocal confirmation or denial works in their favor. A rumor will always sell better than a complicated corruption scandal. It’s a smokescreen behind which you can hide anything, no matter how big, if you have the talent to keep a poker face (all the greater since it concerns someone we’ve learned to perceive as "unsullied"). Any fan who isn’t as crazy as I am probably won’t dig deeper, as long as they believe it doesn’t "directly hit" their idol. Unfortunately, fans also tend to avoid such topics in their narrative because understanding the scandal would require effort. And truthfully, we don’t know many details, which makes talking about it difficult. So the big guys don’t talk because they don’t know what to say, the little guys don’t know it’s happening, and in the end, the whole fandom, instead of talking about Bang PD being in trouble, talks about JK having a tattoo in Winter’s honor after a few weeks of dating.
So, to sum up: Everyone finds it convenient today for JK to have a dating scandal with Winter. From the label authorities to fans on almost literally every side. Even I, as a Jikooker, have an interest in this in a sense. I have something to read, I have something to be mad at, I have a reason to say "Hold my coffee" and write a post. It evokes emotions.
And do we actually have to prove anything? I understand debunking fakes and explaining things, but no one really has to prove anything. But it’s funny to watch that the biggest peak in questions about Winter in recent days fell on the 24 hours after the release of the first episodes of AYS2. Proponents of the relationship hypothesis tried to prove something, we tried to explain it, and no one convinced anyone.