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One thing that I want to explore further are agencies that I am interested in and art directors/copy writers that interest me. TBWA are a creative agency that create advertisements, brand content and brand design. I had a quick skim over some of their work and recent projects and came across their Papyrys - Emoji campaign. What I liked about this campaign was the fact that the imagery used is instantly understandable and recognisable and would definitely apply to the majority of young adults. This campaign may even encourage people to speak up more because they can express themselves through a medium that they are more comfortable with, texting.

#lo4 #jfjlo4 #tbwamanchester #tbwa #Papyrusemoji

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3 Billboards Outside Grenfell, London

After seeing this campaign quite recently, I thought that it ties in quite will with the topic of consumerism. This 3 billboards campaign has had huge and rapid reach across many social media platforms and media/news platforms. As many of you will know, the 3 billboards outside Grenfell is a direct reference to the Oscar nominated film 3 Billboards Outside Ebbing, Missouri.

The facts displayed and the direct, frank copy writing seem to have really impacted a lot of people to get behind this dreadful disaster that could have been prevented.

But the sad thing is, Justice for Grenfell shouldn’t have to have gone to such extreme lengths to get people to listen and to get people to make a change. The person who conceptualised the idea of applying 3 billboards to Grenfell is unknown at the minute.

I think that this campaign has ties to the same ethics of brandalism in that media and advertising can have such a huge a rapid reach that sometimes the advertising aspect becomes more appealing than the facts. It must have been both rewarding and frustrating for many of the Justice for Grenfell campaigners when seeing the huge and rapid reach the 3 billboards campaign had. This is because it got shared and talked about across social media and started spreading the message but it is disappointing and upsetting that they need to be campaigning for justice in the first place, it is upsetting that they need to emulate the film in order to get support and spread a message. Surely the facts and figures should’ve been enough for people to take a stand and do something about it.

#lo4 #consumerism #justiceforgrenfell #jfjlo4

This fight, waged in all places, on all networks and circuits of communication is the responsibility of all who believe another world is possible. This is our battle-cry, our semiotic war, our rage against consumer mis-philosophy, and the machines of predatory corporatism, that block out the sun burn our atmosphere We steal this space (from capitalism) and we give it back to you for free for the communication of possible futures So imagine, if you will, another world Emptied of mad empires, Manufactured fears, Paranoid dreams and marauded lands. Now imagine the sounds of those memories crushing in your hands. Instead of the facile dreams of consumer products and the shadow festival of fake-estate lifestyle choice, pacifying with wealth those who remember, smart-drugging the next generation of revolutionary minds. We are people, not targets. It might be time to listen to the rage inside, the rage against more of the same the rage because another world must be possible, a rage against the atrophy of hope. A rage against the changing climate, bullshit jobs, division, fear. So we subvertise here for hope, hope that is never too late to start. Take this space. Silent rebels, and loud dreamers, take this space, young pacifiers and old lovers. Don’t hide in the shadows, steal their space, their damaging words and aesthetics. We take this space back to speak truth to power, to oppression, to injustice, against those that would have us give our lives, our brightest years, of all that we are and could be to the serpent of consumption perpetuating a world we don’t believe in distracting us from each other in favour of ourselves, destroying our ability to think and fantasise wildly. We, who are you, have come to realise that to dream is the beginning, all that remains is action, to reclaim the space to express. Brandalism

Brandalism Declaration:http://brandalism.ch/manifesto/

#lo1 #consumersim #brandalism #jfjlo4

Brandalism...

‘Brandalism 2014 - A Short Film’

‘Brandalism returned to the streets in 2014 with 10 crews trained up in UK cities to create a new subvertising network.

Over 40 renowned artists from around the world were mobilised to challenge consumer-capitalism with powerful and provocative artworks that explore the intersectional issues that are caused by corporate driven consumerism and climate change.

Reflections

Brandalism’s footage is set up as if it was an undercover police operation, all the participants faces are blurred out and the gradual crescendo of the music brews the thought of a revolution. Brandalism communicates how billboard advertising and poster advertising take away our democratic control.They believe that the innocent passer by has no control over what advertising related images we see every day out in public. They think that it is wrong that we don't have the choice to eradicate their imagery from our view. Because of this, Branalism also believe that advertising agencies deliberately tamper with our free will and inject our thoughts with consumer related ideation. Brandalism want to ‘level the playing field’ (anonymous billboard painter from video 0:50) and they believe that replacing billboard ads with shocking truths will achieve this.

One of the things they vandalised was a McDonald’s billboard. They pasted a ‘skip ad’ icon over the top of its paper as if it were an ad displayed on YouTube. The fact that we don’t have the choice to skip any ad we see highlights the lack of control we have over the ads that we pass every day on billboards and that ultimately the ads we pass can have a huge amount of control over us that we subconsciously don't realise.

The video emits a sense of an uprising, rebellious revolution. The 40 artists involved know what they are doing is illegal but their passion on the subject matter outweighs the crimes that they are willingly committing. Editing and deliberatley distorting huge brands messages proves this campaign to be a risky but exciting watch. We see footage of the artists being briefed on their tasks and footage of them all working alongside each other. Each face is blurred to give the footage an undercover, secret feel almost like a covert operation, this further enhances the fact that what they are doing is illegal and its all in the name of a cause they believe in.

A Bit of Trivia...

Links I’ve spotted between Brandalism and Fsociety from the Hit US TV series Mr Robot

fsociety: stands for ‘f*ck society’ a hacker group that mr robot joins and eventually leads. its highly secretive and they only meet/communicate in person in order to avoid any form of tracking over social media. The group is made up of some of the best hackers and computer programmers in the country (if not the world) and they are responsible for a huge hack on a world wide corporation ‘E.corp’. In the series, E.corp maintain a banking and consumer credit division. ‘According to Mr. Robot, the company owns 70% of the global consumer credit industry, which is why fsociety has targeted them.’

I think this links in quite nicely to what all of the artists in Brandalism’s 2014 city campaign stood for also.

#JFJLO4 #brandalism #lo1 #consumerism