#papyrusemoji

One thing that I want to explore further are agencies that I am interested in and art directors/copy writers that interest me. TBWA are a creative agency that create advertisements, brand content and brand design. I had a quick skim over some of their work and recent projects and came across their Papyrys - Emoji campaign. What I liked about this campaign was the fact that the imagery used is instantly understandable and recognisable and would definitely apply to the majority of young adults. This campaign may even encourage people to speak up more because they can express themselves through a medium that they are more comfortable with, texting.