#iu comeback

IU 'KkotGalpi3 (Flower Bookmark 3)'

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THE QUEEN HAS RETURNED!!!

I know it’s unhealthy to simp for celebrities...but IU is an exception. I have been rewatching her new comeback an unhealthy amount of times so I thought I’d share some things/details/background info :))

1) Background

So IU wrote about the lyric writing process this time and OMG I have to copy and paste her whole statement bc it’s so beautiful:

"I have a friend who has often been treated as an eccentric person due to her eye-catching outfit, her unique taste, dynamic talents, defensive mechanisms stemming from shyness, and a personality that clearly knows her preferences. I loved her even more because of these unique characteristics of hers, but for the same reasons, she has been living under more scrutiny and hateful eyes. These are the words I wanted to tell my 'unusual friend' that turned into the lyrics to this song but as I worked on the song, I realized that this is also my story as well. After completing the song, I thought that anyone can be the main character to this song. I'm sure everyone has felt left out at least once in their lives because they dont' meet the standards others have made. I want to tell everyone, including my friend, who were born rough around the edges but special. You are not a person from the star (common saying in Korea to mean someone weird/different) but are like a star."

OK THIS IS SO CUTE!! Because like first of all it’s so poetic...the play on words with you are not from the star, but a star yourself. And the fact that we are getting yet another song from IU that is not another romantic song. One of my long standing frustrations with the music industry (American, Korean, and Japanese), is songs tend to always center around romance, and IU tends to break those stereotypes (Bbibbi, Palette, 23, I-Land, 8, just to name her title tracks), and not only that but the fact that this is about her friend is just so beautiful T_T. Also did anyone else think of Sulli when they read this? Sulli was known for her eccentricity, different style, and being misunderstood, but the translation writes “I have a friend” in the present tense...so idk. 

And just her wanting her fans/listeners to feel like the main character (ಥ﹏ಥ) (I’m not crying you are). This is especially such an important message for Korean and Asian fans in general. I only have my experience in Japan to speak to, but Asian collectivist cultures really punish those who stray from the norm, which not only ends up discouraging those from being unique and themselves, but also impedes social progress (feminism, environmentalism, social justice, animal rights, etc.). 

And I also think it’s key where she wrote “as I worked on the song, I realized that this is also my story as well,”--more on that theme later when I break down the music video.

2) Music Video Analysis

The star motif

So she sort of does a play on words by putting a lot of star stuff in, star being another word for celebrity. And as the lyrics “You're a star painted with a left hand,” she’s talking about how this person isn’t the perfect/usual star, but perhaps a crooked/left-handed one...like the one shown to dot the “i” in the first image of the music video:

The star motif also features later around 1:09 in her dance, she draws a star with her finger.

The music video story

So basically it seems IU is playing two people--one is herself, a celebrity type figure dressed in glam clothes, and the other is the unique, “star” character (a stand in for her friend that she wrote the lyrics about). IU sings about the “star,” “A troubled outsider The walk, the style Through the earphones The music is all minor You have no idea Above your lowered head What the bright lights are Shining towards.”

The music video shows IU in glamorous clothes:

While this “star” character is in her unique/non-glam clothing, walking through the crowd.

We can also sense IU’s isolation, she’s dressed like a princess in this glamorous pastel pink room, but she is alone, and the lights flash almost ominously outside, like the constant threat of paparazzi/people always surrounding her wanting to look in on her life:

Or how the clothing racks gradually disappear, revealing her standing alone worriedly:

The next we see IU standing off to to the side (I believe it’s IU bc she’s in an undercover outfit, but it’s clearly very glamorous), as she hides from fans chasing her:

When the crowd passes, she looks around and catches sight of “star” IU, and is seemingly very taken by her unique beauty:

IU chases the “star,” but loses sight of her, and is once again alone:

The irony here is that a) despite being adored and chased by many, the celebrity IU feels alone, and that b) despite being this glamorous celebrity, celebrity IU adores this unique “star,” that is just living her life, and not universally adored like celebrity IU. Celebrity IU almost seems envious of her freedom and unique style. But as the lyrics say, she also is upset at the way society treats the unique “star:”

“Your weary face looks like/ Someone powered you off/ The heartbeat went too quiet/ The glow you have/ The imagination, identity/ Are on a diet” “

These lyrics I had the most trouble with...I think it means the “star”’s imagination and unique identity are being starved/mistreated by society, like they are being forced to put on a diet. 

Next we have:

“You have no idea/ Still not fully bloomed/ Written for you/ A bygone love poem” as celebrity IU works, it seems, on a love poem for the “star.”

Here the star motif features pretty literally, as she is surrounded by her poem writing as the stars fall across the sky. The “written for you, a bygone love poem” could also be a reference to IU’s other song, Love Poem? Also going back to how this could reference Sulli, I could help but be reminded of how IU wrote the song “Peach” about Sulli’s beauty and how much she adored her friend. 

Next we see IU in front of this huge tapestry of celebrity IU, but this time she is wearing a dress studded with stars, and looking further up. She passes through the tapestry, and this could be like a sign of her growth? Like moving past her huge blown up celebrity image of herself to find her true self in a star studded dress?

She then enters into a dark vacuum where she is surrounded by people dancing with lights (another continuation of the star motif):

I think this is the turning point to the music video. Because now it is celebrity IU surrounded by stars. The next scene shows the people (all the people that once chased her) simply walking past her on the steps, perhaps alluding to how fame is ephemeral. She looks unsure and insecure here.

The next scene is most steeped in symbolism; she is in the same room that she was in alone before looking out at the city, but now the curtains are drawn (symbolizing privacy?) and IU reaches out towards an identical version of herself. Now the line between celebrity IU and “star” IU becomes blurred:

It seems that the left is “star” IU, and the right is celebrity IU, who continues to pine and look up to an almost indifferent “star” IU. “Star” IU gets up to leave, and morphs back into her “star” outfit from the beginning of the video, re-affirming that this is in fact “star” IU.

When celebrity IU notices she’s gone, she rushes up to find her (again paralleling her chase at the beginning of the music video), but when she goes to where “star” IU disappears, she is simply confronted with a mirror: she was the unique star all along!

In a sense, the message here could be that our own unique beauty may seem obvious to everyone else (the viewer knew that “star” IU was the same person (IU) as celebrity IU all along, but it took celebrity IU the whole music video to figure it out.

Almost as if this whole sequence has been inside celebrity IU’s head, she seems to come to this realization on a red carpet surrounded by flashing cameras:

Here she breaks the fourth wall, looking directly at the camera, as if to now realize: “I have been my own unique “star” all along.” She looks at the camera as the music sings, “you are my celebrity,” perhaps to mean that the viewer is her celebrity, or that she herself is her own celebrity, and runs off, away from the cameras (as if running away from her fame for a moment), in her beautiful red dress, free and confident at last. In the past she has always been running to chase “star” IU, but now she seems to be running simply for herself:

Messages/themes:

I think there are a couple of final messages here, and it is truly to IU’s credit that she was able to pack so many themes/messages into one music video. I think the dynamic I’m most interested in is how it runs the age old theme of the harms of celebrity fame, but it puts a very unique twist on it. While it shows the isolating aspects of fame, it also has a positive spin, that the love and affection bestowed upon celebrities isn’t necessarily a bad thing, but rather that we should redistribute that love and affection towards those closest to us, and see each other the way IU saw her friend. It also shows that fame and adoration don’t matter when you are insecure in yourself, given the irony of celebrity IU chasing after “star” IU.

This message that what matters most is cherishing and being cherished by those closest to you is interesting, because it can apply to both celebrities and non-celebrities. Celebrities may be adored, but it can be superficial, so they need the genuine love of close friends. Conversely, non-celebrities may feel super connected to their celebrities, but ultimately they need real life close friends. I think the message serves to both humanize celebrities in this way, while also saying that non-celebrities, and even weird/eccentric people, are deserving of the love and adoration we usually only reserve for picture-perfect celebrities.

I think perhaps the most poignant part, is the message of self-love: how at the end she realized that perhaps despite being pigeon-holed in certain ways as a public figure, she can reclaim her unique, beautiful parts. How we can be envious of others who seem set on their unique path and unafraid, but that we are unique and different too.