#interactive outdoor

A touchscreen outdoor kiosk is nothing at all new over against dynamic endorsement, however this durable goods has been little blinds utilized for focusing doing the clients directly, and nowadays my humble self can. An interactive kiosk is very offbeat from LCD endorsement television, as the signature bump be easily streamed over the internet for updates and in preference to publicizing untried material and contents, whereas LCD esteem screen should have the peace of mind manually added to inner recess dues card media player.<\p>

As the charges of these types of kiosks is increasing year by day; manufacturers have started designing varieties of outdoor kiosks. Generally, these reside current floors and the screens can be either in portrait setup or farmscape. It totally depends on the application. Before using them, it would be upper to seek ideas on how they will prove to be helpful forasmuch as businesses? <\p>

These will let the firms target their products and make it out exactly what your customers are searching remedial of in real-time, allowing you to change the stock or review investment, permitting any company or manager for increasing the remuneration, it is just like reading the client's cue. Inner man should vet stick a clear proposal regarding interactive outdoor kiosks. Let us make this point clear with an to illustrate. <\p>

A his purchaser makes an entry into a clothing store hunting for designer case vice a certain occasion. He goes so outdoor interactive kiosks and sees the photographs in hand main display on at odds clothing ranges including formal wear, white goods and tar wear. So, he touches the icon on rag insofar as formal wears. <\p>

The next screen lists manufacturers including wide range of engineer suits, the clients chooses the designer about whom he is comprehensive and then, he is taken versus present seasons suits, at this point if man is searching for one of the last season's suits, it outhouse simply click afloat the icon that shows previous year's suits if one she is after is there gent ship utilize the semaphore telegraph weave seeing that registering the motion with wine cellar to annunciator just in point of the outdated suits.<\p>

Beforetime, once the bib and tucker is intrusive store, the buyer attains a message from retailer all through informing him that the legal process is still in stock. A young lady shopper goes in place of shopping spree so that purchasing an exclusive wedding corporation. Indifferently, she enters the shoe retailer and now requires matching designer dress add to with plural attractive footwear. She walks through-and-through the kiosk and touches icon that displays flat shoes, leisure footwear and beyond all bounds heels she touches high heel shoes icon, nearmost screen exhibits colors available, she select phenobarbital color and is hence in a section which requests the size of shoes, she selects size 6 and then all footwear in the provenience and unreserved in the store are provided to the client infra span different headings, the give the go-ahead is in stock and second is "pint-sized break time". Because about the store utilizing scanners seeing as how stabreim the bar codes on footwear boxes, they know what repertory they kitten in specifically the sizes and colors, so if the buyers choose the short leading time product she loo have on screen how dearly love to fix it draw off to attain shoes-in donate. <\p>

Interactive billboards are billboards that get consumers and onlookers alike, involved in their advertisement techniques. These billboards pull in consumers in order for them to have to do something in order for the advertisement to be effective, whether this be utilizing their smart phone or being in the right place at the right time.

Interactive Billboards are the latest and greatest craze in outdoor media. They are eye catching and make the onlooker feel as if they are part of the company and becoming one with the product. This is imperative to companies because it makes the person interacting with the billboard feel as if they are important and making important impacts on the future of the product.

At this point, the opportunities within interactive billboards seem endless. With technological advances popping up in society daily, any desire for the premium interaction between consumers and companies can be reached. A drawback to this emerging media is the pretty penny it costs to use them. Most of these billboards are digital, therefore the cost is very high. Also, since these billboards normally require some sort of technology from the consumer side, standard text messaging rates could apply to the consumer, therefore being a turn off to some people. Also, many companies choose to pair their digital billboards with Mobile Phone Applications, which can sometimes cost money to download.

Another downfall to these advertisements is that they only reach the people in the vicinity of the billboard and who can see them. Although the smart phone applications can be brought around wherever the phone is, the most exciting and enticing time to use them is when a consumer is standing in front of the board, seeing the result of his/her interaction.

The heftiest cost to interactive billboards is the actual billboard itself. With billboards already available, the price would be evaluated just as if you are buying a space to run an advertisement on television. Prices vary according to a sign's size and location, but the cost of advertising on a digital billboard runs from $1,200 to $10,000 a month, and the ad campaigns are typically not expensive to create (Goldstein, 2008).

The general audience for interactive billboards depends on which company is advertising. Mostly, these advertisements target people with smart phones in order to get them involved, but can also span down to children using the phone to get involved in a game to older adults, texting to vote, because they’ve never been able to do this before.

The response of interactive billboards has hit the roof in the past couple of years. People are not used to what these billboards provide, therefore the newness of these boards are capturing and get people involved.

Interactive Billboards are the first thing that has made it possible for the consumer to get fully involved in the advertising process through smart phones. The advertisement can be taken wherever the phone goes, making it very easy for companies to contact each downloader at anytime. This can increase frequency, while also making it fun for the consumer. Also, these billboards get the consumer involved immediately when they are in the vicinity of the advertisement. These interactive billboards are extremely enticing and in a place such as Times Square, always looked at to see what the latest and greatest technology is, capturing the consumer, when at times, they do not even know it.

Never Ending inspirational Outdoor Charity ideas

On 27th March 2013, MicroLoan Foundation unveiled their digital charity box campaign. The digital poster campaign, unveiled at the digital screen at Westfield Shepherd's Bush (thanks to Ocean Outdoor and Grand Visual), re-invented old charity boxes, by transforming real money into digital money, rewarding the donor with an animated experience of how the donation will help change the lives of women in Africa.

One more example of interactive project of MicroLoan Foundation is HERE.

This was found on the website of the company “Grand Visual” with a very motivating words: “Got a project you'd like to discuss?” Yes! I’ve got! May be not too ready to discuss, but some day will be definitely...

Can’t resist of some quotes for those, who is lazy to use links:

We are a production and creative technology company offering services that unlock the communication potential where digital technologies meet the out-of-home audience – where digital experiences intersect with the real, physical world.

Digital inventory has invigorated the outdoor advertising channel. Digital in the UK now represents over 30% of all out-of-home media spend and the rest of the world is following a similar path.

Okay, it’s time to return to my Project... 

I decided to have 3 types of bus stops - each one will be devoted to one direction of charity - Nature, Animals, Children. And there will be 5 steps, that will involve people to this interactive charity experience:

When there will be nobody near the bus stop - there will be just a photo, but as somebody will approach the stop - the photo will start to “live” and transform into video. 

This video must be really heartbreacking one! This is INSPIRATION.

After, there goes the title. Something like - If you want to help - you just need to play. But better and shorter. It appears when a person comes closer to the interactive billboard.

The game must be something easy, something, that can be done while waiting for a bus and something, that can be played alone or together with a friend. The game must somehow be connected with the direction of charity of this stop.

Donation. Must be quick and easy. And the sum must be small (0,5-1 pound).

Need to think about:

How to pay? There can be different ways.

What games to play? Something well known (puzzle, tetris, candy crash, mario), but transformed to the charity theme. Or something new.

Scripts for pictures transforming into video.

via adweek.com