#interactive charity

Great video in support of Interactive Media Project 

THE LEGEND OF ROBERT CARLYLE

This short documentary film is about Robert Carlyle, his fans, and project Wee Box (International Charity Robert Carlyle's Flashmob). Thanks for everyone who helped me to make this video.

Any true fan of Robert Carlyle can make him a present at any day of the year on these pages:

https://www.justgiving.com/ICF-schooloflife

https://www.justgiving.com/ICF-withkids

For those who can't see the video because of the copyright block - you can watch it HERE

Thanks for Robert, who supports our attempts to make this world a better place in his honour.

HOW ANOTHER’S IDEAS CAN CAURSE YOURS.

Well, while pitching will always remain extremely stressful to me - the last one happened to be also productive. It is an interesting mechanism - when you listen to people’s ideas, even if they are not at all connected with your own, they can lead to your ideas for your own project.

So - I was almost the last in the schedule to pitch my “GAMES FOR THOSE WHO CARE” and for 4,5 hours was just waiting for my turn to speak. But not just waiting - I was listening to my coursemates and their pitches. And the funny thing is - during this 4,5 hours I have almost changed my project!

Well, not absolutely, but at the moment when I went out to speak to our industry panel, I understood, that my presentation which I was preparing for so long - is not working for my ideas anymore! As I couldn’t change my presentation, I just told everything I planned to tell 5 hours before that.

And one more Interactive Charity Compain. 

WHAT TO DO WITH THE PROJECT?

Ok, so let’s imagine my project can become real and not just a Uni project. Here comes the problem, that is called - MONEY. As my project cannot bring money (only donations) and cannot be monetized - somebody needs to pay for it. I suppose, that the cost of such ineractive billboard must be very high. Despite the fact that I couldn’t find any examples of prices (it is impossible, because the project is unique) - I think, that it can’t be cheap, no way...

So, who will pay for that? I think it will be not a good idea take money for the billdoard from microdonations people will make. Not a good idea at all...

The only way out I see in some financiers that could support the project. Financiers will not gove money to me, but they definitely can give money to big and famous charity organisations.

Here we go - I have found several UK biggest charities supporting children. So - I can bring my project to them!

Why children? Of course, my project idea can be used to any type of charity that is only possible (children, health, nature, animals and so on). For presenting my project I decided to choose just one to start with and to better explain the idea. But of course, I can easily change everything for example to nature and in this case will go straightly to WWF.

Most of all I am inclined to working with UNICEF. It is popular all over the world and they have famous actors supporting them. So, my idea with using celebrity to bring attention to my interactive billboard - can work here.

Never Ending inspirational Outdoor Charity ideas

On 27th March 2013, MicroLoan Foundation unveiled their digital charity box campaign. The digital poster campaign, unveiled at the digital screen at Westfield Shepherd's Bush (thanks to Ocean Outdoor and Grand Visual), re-invented old charity boxes, by transforming real money into digital money, rewarding the donor with an animated experience of how the donation will help change the lives of women in Africa.

One more example of interactive project of MicroLoan Foundation is HERE.

This was found on the website of the company “Grand Visual” with a very motivating words: “Got a project you'd like to discuss?” Yes! I’ve got! May be not too ready to discuss, but some day will be definitely...

Can’t resist of some quotes for those, who is lazy to use links:

We are a production and creative technology company offering services that unlock the communication potential where digital technologies meet the out-of-home audience – where digital experiences intersect with the real, physical world.

Digital inventory has invigorated the outdoor advertising channel. Digital in the UK now represents over 30% of all out-of-home media spend and the rest of the world is following a similar path.

Okay, it’s time to return to my Project... 

I decided to have 3 types of bus stops - each one will be devoted to one direction of charity - Nature, Animals, Children. And there will be 5 steps, that will involve people to this interactive charity experience:

When there will be nobody near the bus stop - there will be just a photo, but as somebody will approach the stop - the photo will start to “live” and transform into video. 

This video must be really heartbreacking one! This is INSPIRATION.

After, there goes the title. Something like - If you want to help - you just need to play. But better and shorter. It appears when a person comes closer to the interactive billboard.

The game must be something easy, something, that can be done while waiting for a bus and something, that can be played alone or together with a friend. The game must somehow be connected with the direction of charity of this stop.

Donation. Must be quick and easy. And the sum must be small (0,5-1 pound).

Need to think about:

How to pay? There can be different ways.

What games to play? Something well known (puzzle, tetris, candy crash, mario), but transformed to the charity theme. Or something new.

Scripts for pictures transforming into video.