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Chipotle Serves Up Lessons for Restaurant Brokers and Their Insureds
The Centers for Disease Control and Prevention (CDC) estimates that one-in-six Americans gets sick every year from contaminated food or beverages. Those in the restaurant industry cannot ignore the risks. The recent chain of events that roiled Chipotle Mexican Grill has given one insurance broker the perfect opportunity to talk about needed coverage options with clients.
In this interview with Insurance Journalās Andrea Wells, Amy W. Vitarelli, senior vice president and practice leader for San Francisco-based Heffernan Insurance Brokersā hospitality division, talks about how Chipotleās November 2015 E. coli and norovirus outbreaks led to lessons learned for many of her clients.
Did the Chipotle outbreak heighten concerns of foodborne illness in the hospitality and restaurant segment?
Amy Vitarelli: Yes, watching what Chipotle has gone through has really alarmed many restaurateurs, especially when you consider the fact that their story is a long and varied one. There wasnāt necessarily one thing that went wrong for them. There were multiple things, and there are some lessons to be learned, for sure.
Some of those have to do with the important role that your employees play in the serving and preparation of your food. One of the things that happened to Chipotle was the outbreak resulted just from people being sick. They had employees who came in ill, and that is how the norovirus contamination happened.
A lot of times, people in the restaurant industry get focused on supply chain issues. We hear about the tomatoes that are bad or the spinach or whatever, and we focus on that contaminated product getting people sick.
The data actually shows that thatās a pretty small percentage of the actual cases. More often itās an employee-caused issue as to why someone gets sick from a restaurantās food. That was a real eye-opener and lesson to be learned on this case.
What coverages should restaurants have to protect against issues arising from foodborne illness?
Vitarelli: There are a couple of things. We always try to look at just basic risk management first. Insurance is there to be the backstop, but what can they do first to prevent something from happening? ā¦
In the wake of the Chipotle situation, making sure that employees have sick days, paid sick time off, really could have been crucial in this situation. ⦠Chipotle had an employee come in who was sick who otherwise didnāt have paid sick time and came in probably because he or she didnāt want to lose out on wages. It ended up getting a lot of people sick. ā¦
Iāve been telling my employers that now is the time to really send the message home through the managers, to the employees, that if youāre sick, donāt come in. Itās about them getting healthy, about their safety. Itās about other employeesā safety. Itās about their customersā safety. ā¦
Then of course if they actually do have an outbreak, like norovirus, or even supply chain E. coli, etc., there is insurance. Then talk to restaurant clients about what they do and donāt have.
Pretty much everyone carries the basic general liability policy, which will cover the restaurant if they get a customer sick and the customer sues them. They get sick off your food, have doctorās bills, take off work, etc., and then sue you for those damages and doctorās bills. The general liability policy is set up to respond to that type of claim.
What itās not set up to respond to is a decrease in sales as a result of that outbreak. Chipotle had huge decreases in their sales. A standard general liability policy does not respond to that. You have to buy a separate policy in order to get that kind of coverage. A business income policy, but specifically to cover a food outbreak.
Vitarelli: There is a standalone policy that historically has been commonplace for franchises, but not restauranteurs. Many franchise operators purchase because their exposure is so much greater, but for smaller operations, standalone hasnāt been something that they commonly have purchased. Every single restaurant client of mine right now is buying it.
Itās a standalone foodborne illness (policy), also commonly called ātrade name restoration for foodborne illness.ā
The policy first and foremost covers that loss of income due to the foodborne illness outbreak, but it also includes components of coverage that are going to pay for things like those first party costs ā regulatory fines, dealing with health departments and some public relations to help get people coming back in your doors. It really is aiming to restore your trade name.
The policy first and foremost covers that loss of income due to foodborne illness.
The other really key component of it, which is why itās historically been something that franchisees have purchased, is that it includes coverage for non-owned locations.
What that means is, if Iām the McDonaldās here in San Francisco, and there is a McDonaldās either down the street that I donāt own, or thereās a McDonaldās, frankly, in another state that I donāt own, and thereās a bad foodborne illness, all of a sudden, people arenāt going to McDonaldās. But nothing was found at my location, but Iām seeing a drop in sales because of that outbreak; this policy will also trigger coverage for that type of situation.
My clients absolutely are buying it now even if they are not multi-location. Theyāre realizing itās pretty affordable, and I think theyāve just been really scared by whatās been happening to Chipotle.
Are there any other areas where youāve seen more interest in purchasing coverage in the restaurant industry?
Vitarelli: The other big thing that everyone now is purchasing is cyber.
I call 2015 the tipping point for cyber insurance. Before 2015, nobody wanted to talk about it. We as insurance experts got so excited probably five-plus years ago, when carriers first came out with cyber coverage. We thought, āOh, this is great. This is so important. Every client needs this. This is really going to help protect our clients.ā
Weād go out and talk to clients about it and hear crickets, nobody cared. ā¦
Itās shocking the number of clients who were calling and saying, āWeāve had a breach,ā and scrambling and wondering what to do about it.
I speak about the risks very differently now to clients. There are certain types of breaches that are happening more often than others, but for restaurants, itās huge with respect to the swiping of credit cards. ā¦
With cyber, itās the first party costs that the policy pays for. This is why itās absolutely worth it. Iām seeing most of my clients buy cyber this year.
Do you use the Chipotle example as a case study to help people understand why they might need to buy the added coverage?
Vitarelli: Yes, absolutely.
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