#igumdrop

igumdrop:

igumdrop:

Who is She? 👩‍🍳

She is Jaime a social media influencer. Her homeland is Malaysia but live in New York. His social media username is igumdrop and her account has 742K followers in Instagram and 571.7K followers in TikTok 📱. His major content is cooking 🍳, but she also does cosplay 👧🏻, dancing 💃, and lifestyle 📷 content in her social media account.

What Happen on Jaime❓ 

Last few days, she attends the MasterChef program. She represents Malaysia to cook a Malaysian dish to the judges. She cooks a wagyu beef satay 🍢 to the judges and the judges provide a good review about his dish. In the end, the judges congratulate she and achieve the MasterChef apron 👏🎉.

Here the video:

🤔Critical Reflection

When I watch this video, I was praising ❤️ her effort for bringing Malaysia cuisine in a global stage. This is a cultural representation, as Wykes mention is a signifying practice, which shape how audiences understand people, events, and identities (Hall et al,2024). Moreover, her cooking skill in the video🎬, has proven that her cooking goes beyond social media content. As a Malaysian, I am very proud on her dish and was able to get the MasterChef apron 👏🎉.

👥 The Community

Since this video gain a lot of viewers 👥, let talk about the community online 🌐. Based on the comment section in TikTok and Instagram, the community congratulate her and very positive towards this video. Here are some comments:

This is a convergence culture (Jenkins, H., & Deuze, M. ,2006), where social media influencers are not limited to just only online, they can also cross into traditional media like television📺. Moreover, Jaime joins this program reflect a shift in media landscape✨.

💫 Conclusion

Overall, her story is not about just her personal success, is about the journey that she across. Hope your dream to open a food truck with your dad can come true 🚚🍴.

📚 References

Hall, S., Evans, J., & Nixon, S. (2024). Representation: cultural representations and signifying practices.

Jenkins, H., & Deuze, M. (2006). [Rev. of Convergence culture: where old and new media collide]. New Media and Society, 8(4), 691–698.

Khamis, S., Ang, L., & Welling, R. (2017). Self-branding,‘micro-celebrity’and the rise of social media influencers. Celebrity studies, 8(2), 191-208.

Leaver, T., Highfield, T., & Abidin, C. (2020). Instagram: Visual social media cultures. John Wiley & Sons.

igumdrop:

Not sure if I posted Imane's merch pics on here, but they're SO cute