The Indian hospitality sector is expanding fast, and the market is projected to grow from USD 24.23 billion in 2025 to USD 45.39 billion by 2030. As more hotels adopt digital tools to manage distribution and revenue, many start exploring options beyond WebCRS to find systems that offer better scalability, automation, and India-ready integrations.

In this guide, we break down what to look for in a WebCRS alternative, compare leading options, and help you choose the right fit for your property.

India’s hotel landscape has changed rapidly. With travelers booking across MakeMyTrip, Goibibo, Agoda, and Booking.com, hotels now rely heavily on real-time visibility and clean distribution. Any delay in updating rates or availability immediately impacts bookings.

The market itself is expanding fast — the Indian hotels segment is projected to reach US$11.35bn by 2025, which means more competition and a stronger need for reliable hotel management software. Many hotels that once depended on DJUBO are now realizing that older tools simply can’t keep up with today’s mobile-first, OTA-driven environment.

In 2025, hotels across South India, particularly in Kerala, Tamil Nadu, and Tier-2 cities, are actively reevaluating their property management and booking systems. WebCRS, while popular, shows limitations when it comes to modern corporate travel workflows, agent-based bookings, and integrated automation. The demand for smarter, regionally supported, cloud-based tools is higher than ever.

This guide helps hoteliers find the best WebCRS alternatives tailored to their business—whether it’s managing B2B bookings, improving direct channel performance, or simplifying PMS operations.

8 Best Hotel Runner Alternatives in India for Hoteliers: B2B Distribution & Channel Sync Tools

In today’s competitive hospitality market, staying ahead means more than just offering great service—it means having the right tech stack to get your rooms seen and sold. For Indian hoteliers, especially those managing independent hotels, resorts, or boutique stays, a platform like HotelRunner offers global reach. But is it truly built for the Indian market?

Let’s take a real close look at the Indian hospitality landscape, where OTAs represented a staggering 55% of total online gross bookings in 2024, while suppliers’ own digital channels made up the remaining 45%. This shift highlights the growing importance of having the right distribution strategy in place.