Running a hotel today means juggling constant updates — rates, OTAs, guest messages, and last-minute changes. SiteMinder has been a reliable partner for many, but in 2026, hoteliers are looking for tools that can do more: from faster automation, stronger local support, to pricing that makes sense for growing markets like India and Southeast Asia.

8 Best Hotel Runner Alternatives in India for Hoteliers: B2B Distribution & Channel Sync Tools

In today’s competitive hospitality market, staying ahead means more than just offering great service—it means having the right tech stack to get your rooms seen and sold. For Indian hoteliers, especially those managing independent hotels, resorts, or boutique stays, a platform like HotelRunner offers global reach. But is it truly built for the Indian market?

Let’s take a real close look at the Indian hospitality landscape, where OTAs represented a staggering 55% of total online gross bookings in 2024, while suppliers’ own digital channels made up the remaining 45%. This shift highlights the growing importance of having the right distribution strategy in place.