#channelmanager

The Indian hospitality sector is expanding fast, and the market is projected to grow from USD 24.23 billion in 2025 to USD 45.39 billion by 2030. As more hotels adopt digital tools to manage distribution and revenue, many start exploring options beyond WebCRS to find systems that offer better scalability, automation, and India-ready integrations.

In this guide, we break down what to look for in a WebCRS alternative, compare leading options, and help you choose the right fit for your property.

In today’s competitive hospitality market, staying ahead means more than just offering great service—it means having the right tech stack to get your rooms seen and sold. For Indian hoteliers, especially those managing independent hotels, resorts, or boutique stays, a platform like HotelRunner offers global reach. But is it truly built for the Indian market?

Let’s take a real close look at the Indian hospitality landscape, where OTAs represented a staggering 55% of total online gross bookings in 2024, while suppliers’ own digital channels made up the remaining 45%. This shift highlights the growing importance of having the right distribution strategy in place.

In today’s competitive hospitality market, staying ahead means more than just offering great service—it means having the right tech stack to get your rooms seen and sold. For Indian hoteliers, especially those managing independent hotels, resorts, or boutique stays, a platform like HotelRunner offers global reach. But is it truly built for the Indian market?

Let’s take a real close look at the Indian hospitality landscape, where OTAs represented a staggering 55% of total online gross bookings in 2024, while suppliers’ own digital channels made up the remaining 45%. This shift highlights the growing importance of having the right distribution strategy in place.

In today’s competitive hospitality market, staying ahead means more than just offering great service—it means having the right tech stack to get your rooms seen and sold. For Indian hoteliers, especially those managing independent hotels, resorts, or boutique stays, a platform like HotelRunner offers global reach. But is it truly built for the Indian market?

Managing bookings across OTAs and direct platforms without integration can lead to overbookings, pricing mismatches, and operational slowdowns. For hoteliers in 2025, these inefficiencies are no longer acceptable.

That’s why many properties—independent hotels and growing chains alike—are turning to integrated hotel tech, specifically the combination of a channel manager and booking engine. When used together, these tools unlock higher ROI by automating updates, reducing manual effort, and improving channel profitability.

India’s hotel landscape has changed rapidly. With travelers booking across MakeMyTrip, Goibibo, Agoda, and Booking.com, hotels now rely heavily on real-time visibility and clean distribution. Any delay in updating rates or availability immediately impacts bookings.

The market itself is expanding fast — the Indian hotels segment is projected to reach US$11.35bn by 2025, which means more competition and a stronger need for reliable hotel management software. Many hotels that once depended on DJUBO are now realizing that older tools simply can’t keep up with today’s mobile-first, OTA-driven environment.

Managing OTA bookings shouldn’t feel like a daily juggle — yet many independent hotels still deal with rate mismatches, double bookings, and slow updates across channels. With 60% of all hotel bookings now happening online, choosing the right channel manager matters more than ever.

eZee Centrix is a popular choice, but many hotels today are exploring alternatives that offer faster sync, deeper integrations, and better automation. Tools like AxisRooms, SiteMinder, Cloudbeds, and STAAH are often compared by hoteliers looking for smarter distribution control.

Managing multiple OTAs, maintaining rate parity, and preventing overbookings can quickly overwhelm even experienced hotel teams. Between MakeMyTrip, Goibibo, Booking.com, Airbnb, and direct bookings, one small delay in updating rates or availability can cost revenue or damage guest trust. That’s why choosing the right hotel channel manager in India is no longer optional; it’s foundational to your revenue strategy.

Hotels today invest in revenue management systems to stay competitive, yet pricing often still feels reactive. Rates are overridden manually, updates reach OTAs late, and teams adjust prices after demand has already peaked. The tools exist, but the outcome doesn’t always follow.

The issue usually isn’t pricing strategy. It’s how data moves between systems. As dynamic pricing adoption accelerates, the market is projected to reach USD 30,024.31 million by 2031, growing at a CAGR of 8.60%, making real-time execution more critical than ever.

In this guide, we’ll explain how your hotel channel manager should exchange data with your RMS, and why that connection matters for pricing accuracy and distribution control.

On the surface, everything looks fine. Rooms are selling, OTAs are connected, and your hotel channel manager shows no obvious errors. Yet results don’t really move. ADR stays flat, peak demand doesn’t convert into higher revenue, and your team keeps working harder just to maintain the same performance. Nothing feels broken, but nothing is improving either.

That’s because most revenue leaks don’t come from demand gaps; they come from small system frictions hotels rarely notice. Delayed rate updates, partial syncs, and manual workarounds quietly add up. With the hotel channel management market valued at USD 811 million in 2024 and expected to reach USD 1,817 million by 2034, the difference between “connected” and well-connected systems matters more than ever.