Enhance Your E-commerce Supply Chain Profitability With Effective Reverse Logistics
E-commerce supply chain is not only about delivering goods to the end customer. There is no rocket science involved in understanding that e-commerce supply chain gets a new life once goods reach the customer as he/she is fully entitled to return the goods back if there are any of the issues – product not liked, product not in good condition, broken, different item shipped and the list goes on. This is where Reverse Logistics makes its presence felt in the e-commerce supply chain. E-retailers know it fully well and can feel the pinch of returns on their pockets. The big question for them to ponder upon is – How can the already thin margins in last mile distribution network be converted into profits, including reverse logistics? Read on to know the answer –
Since the customer is the one who initiates the return of the product, it is paramount that the item in question gets picked at the earliest. Minimum TAT should be clearly defined for the return request generated by the customer. E-commerce players must make sure that within max. time of 24 hours, the product must be picked up from the customer’s end for further resolution.
2. Automate the processes
It is almost impossible to think about any e-commerce setup without technology integration. But technology holds even greater significance in the case of returns management. Artificially intelligent systems must be put in place to manage the returns which not only automate the workflow in e-commerce supply chain, but all the key and repeatedly occurring processes become efficient and faster.
3. Increase & strengthen the return channels
E-retailers understand that any inventory for which return has been initiated puts significant pressure on profits calculation. How will the returns be smooth for both e-commerce player as well as a consumer? It is simple – enhancing the no. of channels in e-commerce supply chain through which customers may return the goods. Customers should be able to return either through in-store, drop-offs at certain points or home pickups. To maintain accuracy and pace in the process, handheld scanners, receipt printers etc. must be in place on every channel.
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