How to post jobs to rank higher on Google?
Whenever you have a new vacancy in your organization, it's natural if youāre hoping to attract lots of high- quality candidates in a bid to find the superstar. But, the sad reality is for a lot of recruitersā job postings is that they attract a high amount of unqualified candidates in the first step, followed by applications of the least desired candidate.
Worried, how do avoid this mediocre tradition and attract the right candidate? Well, no more. We have four simple tricks through which you can turn your job posting into a non-stop magnet on Google for highly suitable talent.
1. Understand Google transforming Digital Recruiting-
Google has already begun to shift the digital recruiting landscape with one of their newest work function. It has changed the digital recruiting paradigm to ācandidate firstā. You just need to put your market hat if you want a piece of that job-related-search pie.
2. Clarify what other companies wonāt -
Itās not easy to compete in this job market game. But you can if you provide candidates the information theyāve always wanted. It can be about location, describing skills, responsibilities, and qualifications. You should also use words that are popular search modifiers for candidates. For example, a candidate may search, āentry-levelā recruiting jobs near me.
3. Knowledge of Schema Markup-
Have you heard this word earlier? Many of you may be. Schema markup is a code language that provides search engines a platform to more easily, read, analyze and classify your job posting. Adding a schema markup to your career page or a job posting page is a great help. It enables that your name showcase in the search result when a right candidate finds you and approaches you through the page.
4. Evaluate your Efforts with Googleās Rich Cards Report
In order to access this report, you need to have access to Google search console. Once youāve done this, access their rich cards report. This report will highlight, what kinds of structured data (job postings, reviews etc.) they are using from your site within the search results. It is a perfect place to track the status of your listing optimization efforts.
Now, with all these above-mentioned exposures, your job listing is going to rank higher on Google. With all the new applicants youāre going to get the right fit for your organization. For any job related queries, Contact FairDrill.
