The Vicious Cycle of the Animation Industry
Look, I’m not too confident in myself to cover all the crap going down with HBOMax or the WB Discovery debacle outside of regurgitating what people better versed in the industry than me have covered. A glance at Twitter will speak volumes alone.
What I do intend to discuss is the common theme of animation always getting the shaft either because it’s too costly compared to whatever live action show they pump out (because VFX may as well be paid in pennies by this point) or because they’re deemed acceptable losses by the wider public.
Much as animation over all has garnered a sizable and vocal following, too many executives are high up to care about how a series is very beloved or hated. What they care is how much its raking it for them and what they should be pushing above all else.
Thus Teen Titans Go can be the most loathe show by animation and DC geeks alike but still chug along if the right amount of kids throw money at it (with their parent’s permission). Whereas a show that has thought put into its story, characters and artstyle will be meddled with to fit the mold of TTG or be cast aside if it doesn’t do gangbusters.
Of course, biased marketing departments don’t help. There’s no telling how well a more ambitious cartoon might’ve done if it had been given half the attention other shows settling for the cheap laughs had. Commercials, billboard, even friggin, YouTube ads (for all their infuriating nature) can make or break a show’s success. Yet some seem to get by in spite of the network being ambivalent towards the title.
You can’t even claim that the internet is hard to work with when Social Media managers exist for a reason. If every cartoon got its fair shake at potential success but failed due to a considerable lack of interest on the audience’s part, maybe a cancellation wouldn’t feel as gutting. It’d still hurt but in a, “Dem’s the brakes, kiddo,” sort of way.
As is, The Legend of Korra practically had Nick’s marketing in a tizzy compared to Spongebob when they could’ve tried... something. Where was all that energy they put into greenlighting three seasons at once before Book 2? Why move it to their website and not a service like Netflix where serialized stories (at the time) were thriving?
Of course, it’s hard to deny how the perception of animation from adults overall are very likely shared with the producers who oversee these cartoons. Despite the medium being profitable to not let go of full stop, too much animation with no so insignificant follows get the axe likely because the mainstream perception of animation being a lesser media seeps into the inmates running the asylum.
1.Many adults see cartoons and animation overall as for kids.
2. The public overall internalizes this idea of it being a lesser medium despite some productions crunching their staff big time.
3. Those of the public go on to work for companies like WB and/or Disney where they may help oversee animation production.
4. The aforementioned attitudes lead to animation being seen as expendable in lew of any money problems (often of their own doings).
I mean... you know it’s bad when Disney granted The Owl House something when it came to shortening Season 3 when it could’ve just had King’s Tide be the end of it. Not to give too much credit but I’d take a shorter season for a show getting the boot to end. At the very least they can have the creators and their team make their cases why they shouldn’t just be written off.
So... what now? It’s easy to say “support indie creators” when forgetting how there can be a lot of uncertainty in a lot of unknown media. It’s not just corporations feeding into the “nothing’s original” phenomenon suffice to say. What I can say is that a “NewDeal4Animation” trends for a reason.
Those working in this industry need to unionize and make it clear as goddamn crystal that they are not okay with how things are as of now. If they’re employed to work on a project for a company, they need to be valued and not be neglected or abused. And we fans can help by stepping up whether or not this might be trending.
This is a worker’s rights issue by any other name and needs solving ASA-Now!
