Merging Offline and Online Worlds with @helloluckycards
To celebrate #WWIM16💌’s theme of #KindComments, join Hello!Lucky (@helloluckycards) on September 8 with Harlow & Grey (@harlowandgrey) and Le Marais Bakery (@lemaraisbakery) for their San Francisco InstaMeet.
Success was in the cards when two artistic sisters came together to form Hello!Lucky (@helloluckycards), a San Francisco-based greeting card and lifestyle company. “We’re both super creative and riff off of each other really well,” says Sabrina Moyle, who runs the business side of the company while Eunice Moyle heads up creative direction. When Eunice casually began designing cards in 2003, Sabrina — who’d just graduated from business school with a focus on the arts world — saw something more. “It seemed like a great opportunity to put my background to work and try this out,” says Sabrina. Hello!Lucky was born, and in the years since has expanded from just letterpress cards to lines of cheerful and pun-filled textiles, home goods and books.
At a time when everyone was jumping online, Sabrina says it was a risk to start a business around old-school greeting cards. “But what we’ve learned is that social media is just connecting people even more,” she says, which created an ideal environment to merge online and offline interactions. “I think that’s so powerful, because we do live in these two worlds now. Part of what we need to do as a society is to bring those together and retrain ourselves to be kind.”
