Instagram Blog

Weekend Hashtag Project: #WHP🦄

Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post every week announcing the latest project.

Celebrate the uniqueness and style of unicorns for this Weekend Hashtag Project: #WHP🦄

Capture your real-life unicorns, the individuals that really stand out. With an action-packed #Boomerang or playful portrait of a friend (humans and animals both work), show us their true personality.

Look for light and colors that pop. An everyday place can transform into a magical location with the addition of a single light beam spilling into a dark room or an orange boat that jumps out against a blue sea.

Focus on the little things. Get close to capture special details of a new hair style or handcrafted origami. Include the written details in your caption, too.

Celebrating the Real Women of the SFFD with @christiehemmklok

Christie is part of Women Photograph (@womenphotograph), a global catalog of independent women photojournalists on a mission to elevate female voices. We’re celebrating her story for #InternationalWomensDay.

Her toddler’s obsession with firefighters lit a 🔥 under photographer Christie Hemm Klok (@christiehemmklok). “He had 10 books all about firefighters. I think maybe one of them had a very short-haired woman. That was the extent of it,” says Christie.

While in art school, she had the idea to document female firefighters, but her local station in Southern California didn’t have any women. This time, she reached out to United Fire Service Women, a nonprofit that advocates for women in the San Francisco Fire Department. “The timing was right,” says Christie — their response was immediate. The organization was looking for a photographer to help celebrate the 30-year anniversary of women in the department.

Weekend Hashtag Project: #WHPlandscape

Weekend Hashtag Project is a series featuring designated themes and hashtags. For a chance to be featured, follow @instagram and look for a post every week announcing the latest project.

Diving Paws-First into the Weekend with @negrito.the.kitcat

See more of Negrito’s snowy adventures and follow @negrito.the.kitcat on Instagram.

Weekend Hashtag Project: #WHPlandscape

Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post every week announcing the latest project.

Get outside and explore for our Weekend Hashtag Project: #WHPlandscape.

Inject energy into an otherwise quiet moment. Capture a friend leaping in the air, or get low to include a patch of flowers in the foreground.

Add mood naturally. Time your outing during the golden hour (sunrise or sunset). Bad weather can make for great photos and videos, too. Dramatic clouds transform the sky on a windy day; colors pop after a rainstorm.

Focus on the details. Capture an intimate view from your windowsill or even a hand-drawn scene. Imagine what it would be like to see the scene from an ant’s perspective.

Pursuing a Life Full of Self-Love with @_kellyu

This post recognizes @neda Awareness Week in the US. #NEDAwareness

On the Long Road with Photographer @sarahpannell

To see more from Sarah, follow @sarahpannell on Instagram.

Weekend Hashtag Project: #WHPtwinning

Weekend Hashtag Project is a series featuring designated themes and hashtags. For a chance to be featured, follow @instagram and look for a post every week announcing the latest project.

Walking the Runways at Milan Fashion Week with Model @vittoceretti

Follow along with Vittoria’s work and travels at @vittoceretti on Instagram.

Meet Seunghi Park, a South Korean Speed Skater

To see more from Seunghi at the Winter Olympics, follow @shp92shp on Instagram.

Weekend Hashtag Project: #WHPtwinning

Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post every week announcing the latest project.

Ever looked up to realize you’re coincidentally wearing the same outfit as your BFF or co-worker? This weekend, the goal is to capture moments of shared likeness that make you smile.

Create your own. This assignment is not just for people who look alike. Show us a close-up of matching nail art or the details of a collaborative art project.

Observe the natural world. Plants and insects are incredible mimics. Photographing them in their surroundings can bring an added layer of surprise.

Be open. Twinning isn’t all about obvious sets; objects and architecture can resemble people and animals. For example, your neighbor’s bush may perfectly mirror your poodle’s haircut.

Make sure you’re ready. Moments of twinning may be fleeting. As they say, pics or it didn’t happen! .

Repping the Midwest with Author and Educator @nifmuhammad

Throughout #BlackHistoryMonth, celebrated during February in the United States and Canada, we’re highlighting next-generation creatives of color who are shaping the future of their communities. Each of the featured accounts was selected by writer, curator and activist Kimberly Drew (@museummammy).

Meet Tess Ledeux, the Youngest French Athlete at the Winter Olympics

To see more from Tess, follow @tessledeux on Instagram.

Sixteen-year-old Tess Ledeux (@tessledeux) still remembers her first backcountry ski experience in her hometown in the French Alps: “I was following much older friends and decided to drop off a small cliff with them,” says Tess, who was 9 years old at the time. “The result was a broken nose, but it didn’t stop my love of jumps and tricks!”

Presenting Possibilities with Artist and Educator @naimagreen

Throughout #BlackHistoryMonth, celebrated during February in the United States and Canada, we’re highlighting next-generation creatives of color who are shaping the future of their communities. Each of the featured accounts was selected by writer, curator and activist Kimberly Drew (@museummammy).

Paying It Forward with @shaistadeen

To see more of Shaista’s life and work, follow @shaistadeen on Instagram.

Photographer Shaista Deen (@shaistadeen) is giving the world the role model she wanted. “Growing up in Trinidad and Tobago, I never saw any female hijabi photographers,” says the 22-year-old great-great-granddaughter of Indian immigrants.

At age 14, she saved up for her first camera. With a bedroom desk lamp as her studio light and a stack of books as a tripod, she captured what was closest: her friends, her family and herself. “I was very different with regards to the way I saw myself back then,” she remembers. “I was depressed for a period of time as a teenager. Photography was one of the main things that helped me out of that. I was extremely insecure about myself, pessimistic and doubted my abilities a lot. After I was able to get past all of that, I wanted to help others do the same.”

Weekend Hashtag Project: #WHPmoveit

Weekend Hashtag Project is a series featuring designated themes and hashtags. For a chance to be featured, follow @instagram and look for a post every week announcing the latest project.

Designer Ashish Gupta Shows ‘Glitter Against Gloom’ at London Fashion Week

To see more of Ashish’s work, follow @ashish on Instagram.

“Glitter against gloom” is how Indian fashion designer Ashish Gupta (@ashish) describes his colorful, sequined clothes. “Growing up in New Delhi, I always admired my mum’s silk saris and her collection of shoes,” says Ashish. “She had such great taste. It really made me appreciate fabrics and colors, and want to make beautiful outfits — I couldn’t imagine a more glamorous way of living.”