Week 8: Digital Citizenship and Health Education: Plastic Surgery on Visual Social Media👩⚕️
Welcome back to my blog❣️ It's hard to not come across a series of “perfect✨” faces and bodies when scrolling through Instagram, TikTok, and Snapchat today. The image of sharp jawlines, perfect skin, petite waists and accentuated features is the mainstay of image-based social media sites. Some of them are filtered or cropped while others are associated with cosmetic surgery or plastic surgery. Social media has taken plastic surgery from a private medical choice to a highly publicized web trend, which has brought up some significant issues of digital citizenship, health education and body image (Wen, Chia, & Hao, 2015).
Visual social media platforms are meant to prompt users to showcase a hyper-realistic version of themselves. Social media algorithms tend to favour content that gets attention and engagement, particularly captivating body images. This leaves pressure on users, especially the young female, to continually present a “golden image” on the internet. Posts with a more conventional draw will likely get more likes, shares and recommendations. Thus, beauty ideals get restricted and unattainable online😞 (Carah & Dobson, 2016).
Platforms such as Instagram and YouTube have in particular seen an abundance of plastic surgery content. Not only is there education, but marketing too using plastic surgery related hashtags are widely used😯 (Dorfman et al., 2018). Before and after photos, videos of procedures, and recovery stories will be posted by surgeons, influencers, and clinics to draw in viewers and clients. Some of this content might be informative, but it also can help normalise cosmetic surgery as a regular self-improvement option (Dorfman et al., 2018).
Online influencers are a significant influence in the attitude towards body modification. In the realm of digital culture, beauty and attention can be monetized through sponsorships, ads, and followers. It can push influencers and followers into setting unrealistic beauty standards, leading to cosmetic enhancements to seek online approval (Drenten et al., n.d.).
Meanwhile, platform algorithms determine who sees what creators and content online. Algorithmic invisibility occurs when creators don't receive visibility of their content on social media platforms because they are determined by their algorithms. This puts pressure on creators to evolve around platform standards and trends that are geared towards beauty and appearance. People will think that to be relevant or successful, they NEED to look good online🗣️ (Duffy & Meisner, 2022).
Health education is important to help the user to critically think about the risks and realities of cosmetic surgery. While the procedures may look glamorous on the internet, there are health, psychological and economic concerns. Many social media posts do not talk about the complications, the pain of the recovery or the mental health effect❤️🩹.A lot of social media posts do not mention the complications, the pain of the recovery or mental health effect (Victorian Government Health Minister, 2019).
Cosmetic surgery also influences public opinion, as seen in media outlets such as YouTube. Cosmetic surgery videos are typically seen in a favorable light, highlighting the confidence and transformation that comes from the procedure while downplaying the risks⚠️. These changes are often met with applause from the audience, reinforcing the notion that changing one's appearance brings happiness and social acceptance (Wen, Chia, & Hao, 2015).
The digital citizenship aspect of this is that users need to be equipped to interact with social media in a responsible, yet critical, way. Digital citizenship is about awareness of how algorithms, influencers, and online cultures impact self-image and decision making. Practicing critical thinking to question perfectionistic ideals💡, identifying sponsored and edited content and researching accurate medical information before undergoing cosmetic procedures (Duffy & Meisner, 2022; Carah & Dobson, 2016).
In conclusion, plastic surgery in the context of social media platforms visuals is a reflection of those issues of identity, beauty, and online culture. Social media can also be used to help give education and support, but it can also worsen body dissatisfaction and social pressure. Media literacy and health education is an important component in enabling people to make informed choices and have positive, healthy interactions with their body online💖.
Carah, N., & Dobson, A. (2016). Algorithmic hotness: Young women’s “promotion” and “reconnaissance” work via social media body images. Social Media + Society.
Dorfman, R. G., Vaca, E. E., Mahmood, E., Fine, N. A., & Schierle, C. F. (2018). Plastic surgery-related hashtag utilization on Instagram: Implications for education and marketing. Aesthetic Surgery Journal, 38(3), 332–338.
Drenten, J., Gurrieri, L., & Tyler, M. Sexualized labour in digital culture: Instagram influencers, porn chic and the monetization of attention. Gender, Work and Organization.
Duffy, B. E., & Meisner, C. (2022). Platform governance at the margins: Social media creators’ experiences with algorithmic (in)visibility. Media, Culture & Society. https://doi.org/10.1177/01634437221111923
Victorian Government Health Minister. (2019). Protecting Victorians From Dodgy Cosmetic Surgery.
Wen, N., Chia, S. C., & Hao, X. (2015). What do social media say about makeovers? A content analysis of cosmetic surgery videos and viewers’ responses on YouTube. Health Communication, 30(9), 933–942.