#futureselfie

The Future Selfie campaign (#FutureSelfie) was an initiative created by those at Bankrate. Those at Bankrate saw the difficulties of paying for college and decided to  “invest in the futures of some truly creative and inspiring students by creating a unique scholarship opportunity.” The campaign consisted of students taking a photo and writing a caption showcasing their career ambitions, dreams and goals for a chance to win $5,000 for school. Their mission was to promote financial literacy by investing into our students futures.

This campaign stressed the importance of education and exhibited the uniqueness of a persons goals and ambitions. Available on twitter, it is an effective way to broaden the horizons of many students. The advent of social media has brought on new ways people share themselves with the world. The picture shown above depicts a young woman smiling while gesturing the peace sign. It is presented in a gray-scale with a personal quote stretching across it.

For a viewer this is both striking and pleasing. It has the potential to draw people in and possible post a few selfies of their own.  People tend to be drawn to images that they can relate to. Each of these post may potential represent a common dream shared by more than one person. When education campaigns use images of an ambitious child or a hopeful teen, people relate to it, Overall, this campaign was successful because it targeted a wide audience and encouraged young people to strive for an education.

Students were given the opportunity to express their #FutureSelfie. This scholarship was a very  successful social media campaign, sparking an authentic conversation across Twitter, Instagram, Facebook and Tumblr. This multi-platform experience was a greet way to generate a good deal of social media presence. This campaign consisted almost entirely of user-generated selfies and quotes while simple, this campaign needs not much improvement less run the risks of losing its effect. The students thoughts and energy are what fueled this campaign and made it successful.

http://www.bankrate.com/scholarships/future-selfie-scholarship/